ricardosavarese
Brand Architect & Marketing Strategist
I'm RicardoSavarese, with 16years of experience and driven by curiosity and passion for understanding what moves people; I bring a unique blend ofcultural intelligence, strategic vision,and creative storytelling to every project.By uncovering the 'why' behind decisions, I craft marketing strategies that don't just deliver results but create meaningful,lasting impact. If you're seeking a leader with creative,strategic thinking,let's start a conversation. I'm eager to bring fresh ideas and transformative solutions to your team.
Experience: 11 years
Yearly salary: $100,000
Hourly rate: $50
Nationality: 🇮🇹 Italy
Residency: 🇪🇨 Ecuador
Experience
Regional Marketing Manager
Modulex 2019 - 2020
• Strategized marketing campaigns tailored to customer pain points that increased interactions by 20% utilizing JTBD. • Coordinated mailing initiatives with Inbound marketing, boosting engagement rates by 70% and achieving a 10% increase in conversions. • Supervised Google Ads and Meta Ads operations, leveraging Growth Hacking methodology to ensure consistent ads with high CTRs. • Grew Social Media audiences by 30%, implementing A/B storytelling to test and refine content strategies.
Senior Project Manager & Business Development
Modulex 2018 - 2019
Reduced the standard sales cycle by 85% by applying data-driven strategies and streamlining sales and workflows. • Optimized a lead-tracking system, reducing time and resource usage by 60% while improving customer acquisition. • Delivered 90% proposal close rates by articulating value propositions using Spin Selling to address client needs effectively. • Prepared RFPs and bid documentation, emphasizing precision and consistency, guaranteeing strategic advantage against competitors.
Partner & Creative Director
Lancaster & Co 2013 - 2018
• Managed budgeting and resource allocation, driving a 70% improvement in operational efficiency by using Pareto Analysis. • Created bold, client-centric campaigns leading to a 150% increase in client's B2B sales nationwide. • Led 90 projects across 12 countries, ensuring consistent, high-quality output, increasing customer attraction and lead-catching. • Spearheaded strategic plans resulting in a 25% revenue increase, using Blue Ocean Strategy to identify new customer segments and industries.
Strategic Planning Director
La Fabrika 2011 - 2013
• Reduced campaign development time by 35%, using Lean methodologies, enhancing client satisfaction and output quality. • Conducted Customer Journey Mapping to boost client sales by 40% through print and newspaper campaigns. • Introduced a new service model using Porter's Five Forces, resulting in a 110% increase in digital service net sales for the agency. • Up-skilled teams focusing on cutting-edge technologies, leading to a 30% improvement in productivity.
Strategic Planning Manager
La Fabrika 2011 - 2011
• Designed multichannel strategies, achieving an 80% uplift in customer engagement across digital, email, and in-store channels. • Orchestrated campaign launches with Scrum frameworks, reducing completion deadlines by 20%. • Introduced research procedures, leading to client satisfaction reflected in a 15% increase in the conversion of potential customers. • Enhanced trend-tracking frameworks by applying Kanban, allowing creative teams to gain deeper insights and stronger foundations.
Marketing & Advertising Coordinator
La Fabrika 2010 - 2010
• Rotated across key departments, acquiring hands-on marketing, branding, and communications expertise. • Supported cross-functional projects, developing a holistic understanding of integrated marketing efforts. • Developed graphic design and digital media expertise with a keen eye for aesthetics, typography, and layout. • Assisted in executing campaigns and managed timelines to ensure project flow and timely delivery across channels.
Project Assistant
FMO/ERM 2008 - 2010
• Developed artistic concepts to enhance marketability, resulting in MTVLA placements & award-winning campaigns. • Implemented promotional strategies and BTL marketing, increasing artist visibility by 1,900% in monthly listeners. • Assisted in album release events, scaling attendance 200 to over 1,500 per concert. • Supported Facebook, MySpace, and YouTube digital campaigns, growing followers by 900% and directly reflecting fan club growth.
Skills
account-manager
agile
ai
analyst
art-direction
brand
brand-designer
brand-marketing
business-development
communication
communications
community-manager
consulting
content-marketing
content-writer
copywriting
creative-director
design
design-manager
digital-marketing
email-marketing
founding-member
front-end
graphic-designer
growth-marketing
head-of-design
head-of-marketing
head-of-sales
illustrator
influencer-marketing
marketing-analyst
marketing-communication
marketing-manager
marketing-strategist
photoshop
product-marketing
project-manager
research
retention-marketing
saas
sales
salesforce
scrum
social-media
strategy
ux-researcher
video
vp-of-marketing
web-designer
writer
marketing
english
italian
spanish