alexvanloo

· Led and mentored a team of 7 individuals · Led and rolled out a new Product Information Management System · Led and rolled out the implementation of an AI product tagging MVP version · Led and rolled out a Campaign Manager for automated product tagging, enhancing campaign effectiveness and streamlining processes · Strategically directed and managed product/website enrichment strategies for adidas EU markets · Achieved improved filter engagement and conversion rates in EU markets through data-driven optimizations, including AB testing and strategic enhancements in filter setup, product enrichment and header navigation

· Led and managed all seasonal campaigns, including Black Friday, Back to School, encompassing the merchandising, consumer experience, and product data scope · Collaborated with APP membership team as operational and UX lead, conducting consumer journey mapping for closed membership sales and APP-related product launches · Responsible for leading the creation and design of merchandising dashboards using Adobe Analytics, facilitating in-depth analysis of product and seasonal campaign performance · Part of the Black Friday Core Task Force, strategically optimizing filter journeys, landing pages, and product selection based on real-time KPI tracking and revenue to increase conversions

· Drive operational excellence by focusing on system and process improvements · Operationally own and execute the product enrichment strategy for adidas and Reebok articles · Operationally own and execute the product set up for seasonal launches for adidas and Reebok

· Engaged in client consultation, selling a wide range of financial products, including mutual funds, fixed-interest securities, participation certificates, foreign and German stock investments, retirement planning, life and income insurances, personal loans, and mortgages