AliceLi

Public Relations Manager

As a communications professional, I've played both sides of the fence. Starting as a TV reporter, I learned the art of storytelling and journalism before becoming a public relations specialist in media/fashion environments for 8+ years. 

A storyteller at heart, I am passionate about finding creative ways to connect brands and their audience. As a PR specialist, I have helped develop and execute communications plans to achieve business goals. I also manage a team of communication specialists who work on various accounts. In my role, I often collaborate with account managers, creatives, and media teams to ensure our client's messages are effectively communicated to their target audiences.

Some examples include:
-Led a six-month marketing campaign for a Chinese interior design company to enhance its image, which led to two international clients and five local and national media coverages. 
-Put together a social media team of 5 to create cross-platform programs and developed custom solutions for fashion brands and worked at a strategic level, resulting in improved traffic growth by 30,000 visitors (900%) during the 7-day activation period and increased sales by 80% through strategic advertisements.
-Managed six clients from different time zones simultaneously, including running calls, organizing documents, and overseeing day-to-day activities. 
-Developed campaign strategies, wrote press releases, and conducted proactive and reactive pitching to enhance coverage placements by 200% YoY. 
-Led as communications & PR chair at business organizations. 

I get excited about opportunities where I can work with highly creative people to develop innovative marketing solutions/ public relations in the Web3 space. 

In my free time, you will either find me at the gym working out, boxing, and hiking in Hollywood hills or at industry events where I grab a drink with old and new friends to talk about things we love.

I love connecting with new people, and you can reach me at [email protected]

Experience: 8 years

Yearly salary: $105,000

Hourly rate: $50

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States

Experience:

Period Title Company
2022 - 2022 Public Relations Manager Howl Labs
2022 - 2022 Marketing Communications Manager partyboard
2020 - 2022 Project Marketing & PR Manager BigSquare Urban Design

Skills:

content-marketing
marketing-communication
social-media
marketing
english
chinese-mandarin