chris0
Senior Pr
Senior web3 and blockchain comms and marketing specialist - and a Bitcoiner! With experience of leading teams, influencing executives, and driving strategic results. I previously worked as a national newspaper journalist and have 20 years’ experience of working in the comms and media industry, including six years web3 marketing experience. I have strong connections across the crypto, business and fintech space.
Experience: 11 years
Yearly salary: $90,000
Hourly rate: $50
Nationality: 🇬🇧 United Kingdom
Residency: 🇬🇧 United Kingdom
Experience
Associate Director
Archetype 2023 - 2024
Senior contact for client accounts including Chainalysis, Fireblocks and XBTO. Manage client service and agency performance. Oversee PR campaigns from creative brief to implementation and delivery. Taking ownership of storytelling with new and creative ideas, driving the editorial strategy with content pitches, press alerts and new campaigns in a range of media including social media. Monitoring the industry and external climate to advise on public relations strategy and positioning. Managing public relations crises and providing counsel to senior leaders. Provide senior support and help junior team members.
Digital media and communications officer
Blockrea.ch 2021 - 2024
Working on a government program providing computer and communications equipment to schools across NSW. Updating the project’s intranet and internet pages using the Department’s content management system and managing the team’s web strategy.
Senior Manager PR
Serotonin 2021 - 2023
Lead engagement, relationships and delivery of strategic communication and marketing for a range of global web3 clients. Lead PR and comms teams to help build buzz and gain coverage for a huge range of clients across web3, defi, infrastructure, NFT, gaming and exchange projects, including Push Protocol, SupraOracles, Quasar Finance, Ambire Wallet, Shyft, GenoPets, Orca, and many more. Manage PR leads, content and community experts and ensure targets are being met. Lead client strategy and delivery and help grow their customer and community bases. Lead outreach with global vendors across the US, Asia and European markets to coordinate and deliver successful campaigns. Lead and drive the creation of content across PR, marketing, content, social and community teams. Analyse and present strategic outcomes. Work directly to overcome obstacles for clients through networking and engaging with CEOs, CMOs and senior marketing teams. Drive the delivery of client media narratives and strategy to help achieve their objectives. Build relationships with editors and reporters to help deliver client results. Represent clients globally at events such as Devcon. Train clients for both broadcast and podcast interview opportunities.
Director
Blockreach Ltd 2021 - 2024
Run a successful web3 consultancy working with clients across the United States, Europe and Asia to deliver client strategy and results. Deliver results for a diverse range of clients from exchanges including OKX and MEXC, to SingularityNET, Cardano and a huge range of smaller, developing projects and teams. Work with global contacts to coordinate paid and earned media strategies across web3 media and with global KOLs. Lead writing and content teams to produce high-quality materials and deliver results.
Freelance journalist
Yahoo! Finance, CT.com, CCN.com, Cryptoslate 2019 - 2020
Covering the crypto/fintech beat, but also focusing on US business, politics and markets. Researching news and markets to source stories to tight deadlines.
Senior Manager PR
EAK Digital 2018 - 2021
Lead pitch presentations and attend pitches over the phone or in person to prospective clients. Lead and deliver outreach strategies for clients and their businesses, including Theta, OKEx, Bybit, Akoin, Conflux, Kardiachain and many more. Manage PR for high-profile NFT client launches including Katy Perry’s Las Vegas residency launch, the World Poker Tour and Tyson Fury.
Senior Strategist
DTW Public Relations 2014 - 2018
Lead public relations strategy for a nationwide media campaign for the Law Society that reached more than 50 million across the UK. Lead engagement with national and regional journalists to promote clients’ achievements. Drive marketing, PR and media strategy for clients.
Senior communications manager
Insurance Council of Australia (ICA) 2012 - 2014
Manage the reputation of Australia's insurers, handling media issues and enquiries and writing news releases and magazine features on the work of the Australian insurance industry for media across Australia and Asia Pacific. Lead communication and media strategies to manage issues relating to the insurance industry and to promote Australian insurers.
Senior PR adviser
Transport for NSW 2010 - 2011
Manage the reputation of the department and its director general. Lead outreach and media strategy across national media. Working with communication and marketing teams across NSW Government.
Ministerial PR adviser
Office of the NSW Roads Minister 2010 - 2011
Managing the minister's reputation and media profile. Responding to daily media enquiries from NSW and national media and proactively generating opportunities to enhance the minister's reputation. Managing a team of media advisers and ensuring all media issues were completed to deadline.
Senior PR officer
NSW Roads and Traffic Authority 2009 - 2010
Proactively managing the reputation of the department and its CEO. Handling daily reactive media enquiries from high-profile NSW and national media.
Press officer (Civil service)
UK Government Department of Business 2005 - 2006
Proactively managing the department and a departmental minister's reputation. Advising and accompanying government ministers on regional press visits and to media interviews. Managing press enquiries following the introduction of the UK’s landmark age discrimination legislation, and placing positive news articles on the new laws in media.
Journalist/assistant news editor
Daily Mail (UK) 2004 - 2005
Writing and researching news articles on a variety of high-profile national and international stories. Conducting interviews with influential figures, business leaders, and individuals. Working with contacts to source and develop news stories to a high standard. Working on the Daily Mail news desk and assisting senior editorial staff in the planning and development of news stories.
Journalist
BBC Online UK desk 2004 - 2005
Writing and sourcing stories and images for the web from a variety of platforms. Writing directly to the website. Working with BBC correspondents and editors across the corporation.
Skills
account-manager
communication
copywriting
marketing
pr
project-manager
social-media
english