lydialee

Reported directly to the Group CSO, developing 360-degree marketing strategies through data analysis and insight generation. Collaborated closely with ATL, BTL, social, digital, and media buying teams to ensure alignment with strategic direction and business objectives. Additionally, supported the group in pitching for new client accounts.

Led a team of five in integrated marketing, reporting directly to the VP. Managed the annual marketing budget for COOL MAGAZINE, a well-known Taiwanese street fashion media outlet, enhancing brand awareness and positive perception through B2B partnerships, offline events, social campaigns, and other marketing initiatives. Developed content strategies for social platforms to align with audience interests and expand the audience base.

Developed product launch strategies and brand positioning for international brands by defining target audiences, uncovering consumer insights, and emphasizing key product benefits and value propositions. Collaborated with creative teams, including ATL, BTL, social, digital, and media buying, to ensure alignment with brand tone and business objectives, supporting sales growth. Also assisted regional teams in pitching to new clients.