mariaalitv

As a seasoned marketing professional with 5+ years of experience in marketing and 4+ years of management experience,I have a proven track record of success in various work areas: marketing, cryptocurrency and digital banking, product and project management, and mentorship.

Key achievements as Head of Marketing at Banxe LTD - banking with cryptocurrency platform | United Kingdom
- All conducted marketing activities led to 30% Month-over-Month growth in inbound leads over 9 months.
- Increased website's visitors through organic channels by 350% by rebranding and developing new company’s positioning with the CEO;
- Updated the website (UI/UX) what resulted in 100% user-to-client conversion rate growth, increased AET by 70% and improved the bounce rate by 20%, SEM improved by 10%;
- Managed the remote team of 10+ marketing professionals and 5 agencies;
- Developed several lead magnets with email automation, which resulted in 300+ B2B leads in 2 months with a 30% win rate;
- Built the company's email marketing that increased clients' retention; developed and executed SMM strategy, which resulted in 13k+ community formation and increased LinkedIn organic lead generation, launched influencer marketing;

Key achievements as Senior Project Manager at BSB Bank | Belarus

- Managed a team of 3 bank professionals and curated the work 2 outsourced agencies;
- Presented to the board of directors a new concept of the mobile app that increased NPS by 10%;
- Launched the automatic tax formation tool product and QR-code tip system, which resulted in 13% rise in B2B leads;
- Mentored 2 department's trainees for 'junior project manager' position.

Projects from Freelance:

Social Media Manager - full cycle (SMM strategy, content creation strategy and execution, B2C lead generation, brand development, email marketing):
- Prosperity (Food manufacturer, managed two company’s brands)
- Apple Family Minsk (Apple tech retail store, Minsk)
- Burger Bro Minsk (Fast food restaurant chain)
- TOKS (Men’s clothing store, Minsk)
- Maskking Canada (Vape shop, Toronto)

SMM - stories maker and content creator:
- Angels Club (Karaoke club; Minsk) 
- Jelsa Club (Karaoke club; Minsk) 
- Bobo (European restaurant, Minsk) 
- ESN Kozminski (Erasmus Student Network, Warsaw)

 Marketing specialist:
- Charmain Sweets (marketing audit, brand development strategy; Toronto) 

Please feel free to ask for references. Will happily share all of them.