mariaalitv

he work covered all 5 regions: Europe, Latin America, North America, CIS, and Asia. - Developed and executed an SMM strategy: achieved 150%+ organic growth across all social platforms through tailored content for each target audience, collaborations with industry leaders, and the launch of new viral content formats (often becoming trendsetters). Oversaw the entire process — from idea to production — working with creators through clear, detailed briefs. - Conceptualized and supervised large-scale brand shoots (up to 50 participants) twice a year: from idea, moodboards, and scripts to location scouting, team coordination, and final execution. - Managed special projects: booth visuals, all printed brand materials, gift branding, promoter selection and briefing, costume design (including integrated power elements), creation of giveaways and on-site activations, and more. - Achieved a 300% increase in brand mentions in award shortlists — over 15 nominations in a year (#PR). - Launched a personal brand development program for the team: grew from 4 to 20+ brand ambassadors representing the company on social media. - Oversaw email marketing, maintaining a 35–40% open rate. “No one has ever written better briefs than you” — honest feedback from every designer, video editor, and even the company’s CMO.

- MVP Launch: three online courses for women (workouts, nutrition, lifestyle); - Built marketing strategy from scratch: positioning, branding, visual identity, tone of voice. - Designed and executed content plan, managed full-cycle promotion via personal blog and social media. - Organized and art-directed photo and video shoots for promo and course materials. - Oversaw course methodology and client journey. - Managed project operations, budgeting, and financial planning. - Collaborated with certified yoga trainer & nutritionist (program delivery partner). Originally planned on launching full online platform for heatjh improvement for women. Did not proceed with fundraising as my partner relocated to Bali, and I shifted focus to art direction at Royal Partners.

- Increased organic website traffic by 350% through a rebranding and new positioning strategy developed in collaboration with the CEO. - Led a team of 7 marketers and coordinated the work of 6 external agencies. - Redesigned the website (UI/UX), which resulted in a 100% increase in customer conversion, a 70% growth in AET, a 20% decrease in bounce rate, and a 10% boost in SEM. - Built and managed a remote team of 7+ specialists and 6 agencies. - Created lead magnets and automated email funnels, generating 300 B2B leads in 2 months with a 30% win rate and below-market CPL. - Launched email marketing to improve customer retention; developed and executed an SMM strategy that grew the community to 13K+, increased organic leads from LinkedIn, and kickstarted influencer marketing. These efforts ensured a steady 30% monthly growth in inbound leads for 9 consecutive months. - Notably, most of the team was personally recruited and assembled.

Developed and presented a concept for a new mobile app to the board of directors (acting as Product Owner), which increased NPS by 10%. Launched two new products: an automatic tax calculation tool and a QR-code tipping system — resulting in a 13% increase in B2B leads. Led a team of 3 in-house bank specialists and coordinated the work of 2 external contractors. Mentored two department interns as part of a junior project manager training program.

Full-cycle SMM Manager (strategy, content, B2C lead generation, brand development, email marketing): - Prosperity — food products manufacturer (two brands) - Apple Family Minsk — Apple electronics store, Minsk - Burger Bro Minsk — fast food restaurant chain - TOKS — men's clothing brand, Minsk - Maskking Canada — vape shop, Toronto Content Creator and Stories Maker: - Angels Club and Jelsa Club — karaoke clubs, Minsk - Bobo — European restaurant, Minsk - ESN Kozminski — Erasmus student organization, Warsaw Marketing Specialist: - Charmain Sweets — marketing audit and brand strategy, Toronto