mengel

Head Of Marketing

Experienced Digital Marketing Manager | Creative Strategist | Blockchain Advocate

With extensive experience across Web3, blockchain, DeFi, and creative marketing, I excel in building impactful campaigns that drive user engagement and community growth. I specialize in positioning emerging technologies and platforms for success in competitive markets, combining innovative storytelling with data-driven strategies.

As Head of Marketing at NEBY Exchange, I led efforts to establish a user-centric DEX on the Oasis Network, launching innovative features and achieving key milestones such as raising $450K in a pre-sale organically and scaling to 3K organic Twitter followers in record time. At AQTIS, I successfully repositioned the brand in DeFi with AI-driven narratives, growing the community by 180% and engaging over 20 million users via targeted campaigns.

My entrepreneurial journey includes founding 301 Studios, a thriving podcast agency, where I scaled operations to serve 12 clients and generated over 2 million downloads. My passion for creative solutions, leadership, and project management ensures I deliver consistent results in complex, fast-paced environments.


Experience: 5 years

Yearly salary: $132,000

Hourly rate: $120

Nationality: 🇩🇪 Germany

Residency: 🇳🇱 Netherlands


Experience

Marketing Project Manager
Dusk Network
2022 - 2023
Successfully led a major rebranding initiative and directed a dynamic marketing team of 6 to enhance brand engagement. Key achievements include: Grew Twitter followers organically from 35K to 60K. Grew community participation from 2.5K to 7K members. Launched a B2B podcast for the future of finance.
Project Management Marketing
One:Nil
2022 - 2022
Leading Project Manager for A brand in the FMCG sector to find a suitable esports proposition. Development of a research deck to explain esports to the board of directors. Development of a partnership deck to find the right proposition that fits to the brand. Negotiation with all the esports partners to offer suitable packages and activations for the brand.
Global Campaign Manager
CarNext B.V.
2019 - 2021
Developed marketing strategy in 7 countries in Europe's fastest-growing car startup. Managed global ATL campaigns through sponsorship with Max Verstappen. Defined and implemented automation strategies for advertising campaigns. Ran local campaigns in the country.
Marketing Manager
SPORTFIVE
2017 - 2019
Develop creative marketing concepts for football clubs and companies. Sold more than 3.5 million in sports sponsorship per year. Reached more than 8 million people organically through content. Developed 12 creative activation.

Skills

content-marketing
content-writer
photoshop
video
marketing
english
dutch
german