migomigalo

Lead the execution of global user-facing campaigns (airdrops, quests, feature launches, NFTs, swaps, learn & earn), driving user acquisition, product activation, and engagement across hundreds of thousands to 1M+ participants. Lead lifecycle and engagement messaging across push notifications, banners, and in-app placements—activating over 1M+ daily active users and supporting product launches, retention, and conversion flows. Lead the user-facing communication for new feature launches, working closely with product teams to deliver clear, consistent messaging across in-app, blog, and campaign channels. Manage co-marketing partnerships with Web3 protocols and dApps to deliver growth-focused campaigns. Host X Spaces AMAs to support key launches and drive community engagement.

Supported regional marketing across Northern Europe, contributing to campaign localization, KOL partnerships, community events, and social activation for global and local launches. Adapted global campaigns for local markets, managing email and social content across multiple languages. Built and managed relationships with KOLs, coordinating collaborative content to boost brand visibility and trust. Drafted regional press releases and worked with PR agencies to secure coverage. Organized community events in key cities, overseeing logistics from venue and speaker planning to on-site execution.