nathapraw

Leading the full product design lifecycle, from ideation and research to prototyping, testing, and implementation. Mentoring and guiding junior product designers, enhancing their design processes. Conducting design thinking workshops and training sessions for institutions and organizations. Advocating for user-centered design principles and ensuring products align with target audience needs and behaviors.

Led user research and design efforts to increase total search by 23% and user registration conversion rates by 926% on Maukuliah.id. Increased LMS adoption rate 146% by streamlining user flows for lecturers based on usability data. Achieved product-market fit within 4 months and get revenue increase by 54% through comprehensive market research and user experience design strategy for Maukuliah.id MVP. Led redesign university heads' dashboards aligning with educational regulations in Indonesia, resulted in increased sales acquisition by 82%. Continuously update and improve the design system, resulting in a 48% increase in design consistency in web & mobile apps. Enhanced team productivity and project completion times by 30% through Agile/Scrum methodologies within design system projects. Facilitated design reviews and presented research findings and insights to internal teams and CPO, driving improvement user flow for higher numbers of universities applicants' payment by 67%.

Reduced development time by 60% through UI Kit designs in Figma ensuring client brand identities and consistent design language. Working with cross-functional teams to produce user journey that described user experiences and metrics related to product launches. Directed user-centered ideation, research, and analysis, leading to new product creations.

Enhanced law firm efficiency by 80% through leading UI/UX design for 7 key features in an Immigration Management Case Platform. Improved front-end development efficiency by enhancing design team's documentation and workflow coordination. Increased customer satisfaction by 15% and reduced user complaints by 20% through comprehensive user research, wireframing, prototypes, and usability testing.

Led research to understand user needs and refined user experience based on data analytics & ethnographic studies, successfully improving booking conversion by 42%. Defined UX & product specifications, workflows, user personas, wireframes until high fidelity design, resulting in a 22% decrease in user churn rate. Crafted product roadmap and leading user experience design strategy for 2 products, driving an approximate 40% YoY increase in event & press release created. Led collaboration with engineering team to define and prioritize feature requirements, then oversaw implementation of UI design assets, ensuring seamless integration into production-ready product. Managed & mentor a team of junior designers on how to approach design problems, design feedback, and drive for impactful outcomes align with product metrics.