web3vibe
Business Developer & Business Strategist
CORE COMPETENCIES
- Architecting and executing comprehensive Web3 strategies, including new service planning, driving substantial ecosystem growth, and leading go-to-market initiatives for global mainnet projects.
- Identifying, negotiating, and securing high-value strategic partnerships with diverse global technology firms, financial institutions, and key Web3 entities (e.g., Tether, Circle, SoftBank, SEGA).
- Designing and implementing robust token economic models, innovative DeFi incentive programs (e.g., points systems, yield-bearing strategies), and impactful NFT project strategies.
- Analyzing and navigating complex international blockchain trends and regulations (e.g., ADGM DLT framework), proactively managing legal risks, and ensuring strict compliance for global operations.
- Leading complex cross-functional projects (mainnet mergers, stablecoin integrations, DeFi/NFT platform launches) leveraging proficient KPI development and agile GTM strategies.
PROFESSION SUMMARY
- Highly accomplished and results-driven Blockchain Strategy and Business Development Leader with over 8 years of comprehensive experience architecting and executing high-impact Web3 initiatives that drive substantial ecosystem growth and tangible business value.
- Proven ability to spearhead complex projects from pioneering mainnet integrations (achieving a $1.9B market cap for the integrated token) and global stablecoin onboarding (serving as Task Force PM for native Tether) to innovative DeFi/NFT product launches, consistently delivering significant TVL growth (>140%) and securing key regulatory milestones (e.g., Asia's first ADGM DLT license for Kaia and Finschia).
- Expertise encompasses new service planning, robust token economic modeling, forging pivotal global partnerships (Tether, Circle, SoftBank, SEGA), and adeptly navigating complex international regulatory landscapes. A strategic thinker and agile executor, skilled in leading cross-functional teams and leveraging data-driven insights to achieve ambitious business objectives in the dynamic Web3 and crypto sectors.
Experience: 8 years
Yearly salary: $80,000
Hourly rate: $35
Nationality: 🇰🇷 South Korea
Residency: 🇰🇷 South Korea
Experience
Manager, Strategy Planning & Business Development Team
Kaia DLT Foundation 2024 - 2025
In my role directing the strategic ecosystem expansion of the Kaia blockchain, I drove global partnerships and spearheaded key DeFi initiatives. A significant part of this involved directing the strategic planning, execution, and risk mitigation for the landmark Finschia-Klaytn mainnet integration. This comprehensive effort included conducting research on token swap ratios, authoring governance proposals and external communication plans, and defining "North Star Metric" KPIs to maximize post-merger synergies, ultimately driving the industry-first mainnet and token integration to a successful completion. I also secured native stablecoin integrations for USDT, USDC, and FDUSD by leading strategic negotiations and developing global user expansion strategies that encompassed regulatory analysis, technical integration, and user onboarding; a key outcome of this was successfully onboarding Tether (USDT) as Task Force PM, which directly enhanced Kaia's market position and liquidity options. Â Furthermore, I orchestrated the integration of critical ecosystem infrastructure, including Dune Analytics, Pyth, Wormhole, and Stargate, which significantly strengthened the Kaia blockchain's technological foundation and interoperability. A major achievement was designing and launching the UI/UX for the Kaia Portal's DeFi points system (available at https://portal.kaia.io/), a project that included incentive budget design and vesting schedules. This initiative led to a greater than 140% increase in chain TVL, contributed to the integrated token (KAIA) reaching a $1.9B market cap (ranking in the Top 50 globally), and was instrumental in establishing foundational business strategies for the newly merged entity.
Manager, Business Strategy Team
LINE NEXT Inc. 2022 - 2024
As the leader of the global GTM strategy and foundation establishment for Finschia, I successfully secured key strategic ecosystem partnerships. This involved driving unified blockchain adoption by formulating and executing a comprehensive GTM strategy, which included establishing key growth milestones and DeFi incentive policies that stimulated user engagement and TVL, and ultimately led the complex Finschia & Klaytn foundation/token integration strategy. Furthermore, I spearheaded the establishment of the Finschia DLT Foundation in ADGM, securing Asia's first DLT framework license and managing the critical transition to a public blockchain, thereby paving the way for global expansion. I also engineered the Finschia token economy 2.0 revamp and global rebranding strategy, significantly enhancing its international market positioning and successfully transitioning Finschia from a private to a public mainnet. In this role, I actively supported D2E/P2E service partners by designing incentive structures, providing business model consulting, and advising on infrastructure development. I also headed NFT project strategies for the proprietary 'DOSI' platform, where I architected and launched a DOSI-GALXE linked NFT points system that boosted user acquisition. Additionally, I planned and managed custody and Staking/Earn business initiatives targeting global exchanges. A key achievement was successfully onboarding over 12 key governance partners, including notable firms like SoftBank Inc. and SEGA, which diversified and strengthened the ecosystem. To further promote Finschia, I delivered a keynote presentation on the blockchain at the AwesomeWasm Conference in Berlin (2023) and conducted regular blockchain education sessions for LINE executives and employees.
Manager, Digital Asset Business Team
Bithumb Korea 2020 - 2022
In my capacity overseeing virtual asset management, I spearheaded the development and implementation of comprehensive policies governing these assets and adeptly managed relations with listed projects. Key responsibilities included co-developing and operationalizing critical frameworks for virtual asset listings, investment warnings, and trading terminations. This was achieved through close collaboration with the Financial Services Commission (FSC) and by enhancing transparency via Xangle integration, which markedly improved the efficiency and equity of the listing process. To bolster organizational expertise and cultivate user trust through heightened disclosure transparency, I authored influential, in-depth research reports on emergent blockchain trends, including DAO, DeFi, NFT, and stablecoins, and delivered recurrent training programs. I ensured operational stability and fostered partner satisfaction by managing technical support and communications for a portfolio of over 150 listed projects, thereby facilitating seamless mainnet upgrades and ensuring ongoing compliance within a regulated trading environment. Furthermore, I led the strategic planning for the integration of Ethereum L2 network capabilities and multi-chain deposit/withdrawal support. My initiatives in forging strategic marketing collaborations with project foundations were instrumental in driving a 260% year-over-year increase in average trading volume and a 40% growth in new user acquisition. My contributions to the field are also evidenced by co-authoring key industry publications, namely "The Standard for Crypto Investment" (2021) and "NEXT NFT" (2022).
Assistant Manager, Digital Asset Business Team
Glosfer Co., Ltd. 2019 - 2020
As a key driver in the development of blockchain-based business models and digital asset services, I successfully secured significant investment and propelled substantial revenue growth. My leadership in the ideation and development of novel blockchain business models was instrumental, encompassing the design of token economies for initiatives such as the Glosfer Enterprise Platform (GEP) and the NOWON regional currency service, including its UX and operational aspects. These efforts directly contributed to securing approximately $740K USD in investment for GEP in 2019 and supported around $370K USD in ICO investments. A notable achievement was the successful end-to-end management of the POKIIT digital asset wallet launch. This comprehensive undertaking involved meticulous service planning, covering airdrops, staking, and KYC procedures, as well as UI/UX design, quality assurance, and policy drafting, culminating in attracting over $1.1M USD in platform deposits. To expand market presence and forge strategic alliances, I represented Glosfer and GEP at key industry conferences across Southeast Asia and China. This engagement led to a pivotal strategic partnership with the EMURGO Foundation in Japan (January 2020) and was crucial in securing listings and partnerships with over 20 domestic and international exchanges for GEP. Collectively, these initiatives resulted in a significant 60% year-over-year revenue increase for the digital asset division in 2019.
Manager, Freelancer
Blockchain Accelerator 2017 - 2019
As a consultant, I provided strategic consulting, fundraising, and Korean market entry advisory for international blockchain projects. This involved designing bespoke token economies and distribution strategies based on rigorous business model analysis for several international projects, including WELL (USA, Dec 2017 - Aug 2018), AUTONOMY (Romania, Jun 2018 - Jan 2019), and OPIRIA (Romania, Jun 2018 - Jan 2019); my support for OPIRIA contributed to their raising approximately $1.1M USD via ICO in 2018. A key part of this advisory work included guiding these projects on Korean market entry, which encompassed developing exchange listing strategies and executing domestic meet-ups and IR sessions to drive investor engagement. These efforts significantly enhanced project visibility and laid crucial groundwork for future partnerships.
Lead Instructor, Special Purpose High School Program & Operations Team
JLS Academy 2015 - 2017
In a leadership capacity, I spearheaded advanced English language instruction and comprehensive curriculum development. My responsibilities included delivering nuanced instruction in advanced English grammar and usage, managing the ongoing evolution of the curriculum, and providing dedicated academic and admissions counseling to students aspiring to elite high schools. This targeted approach resulted in a significant 40% increase in their admission success rate. Furthermore, I conducted specialized TOEFL and TEPS lectures, and through the implementation of strategic curriculum planning and proactive parent engagement initiatives, I contributed to a substantial 60% increase in overall student retention.
Skills
account-manager
business-development
communication
ethereum
project-manager
research
english
korean