0xadunni

Social Media Manager

Web2 trained and Web3 driven. 

I am a Social Media Manager transitioning into the Web3 ecosystem with over 2 years of experience building brand identities, developing high-performing content systems, and driving meaningful audience engagement for multiple companies. I specialize in transforming complex ideas into clear, compelling narratives that educate, convert, and build long-term trust.

My approach combines data-driven strategy with creative storytelling to educate, convert, and retain audiences across platforms like X/Twitter, LinkedIn, Discord, and emerging Web3 channels. I’m deeply interested in blockchain, decentralized communities, and the culture shaping the next generation of the internet.

Known for my problem-solving mindset and ability to stay calm under pressure, I’ve handled crisis communication, optimized brand messaging, and collaborated with cross-functional teams to deliver scalable, consistent results. I thrive in fast-paced, experimental environments where curiosity, adaptability, and initiative truly matter.

My goal is to help Web3 teams grow authentic communities, strengthen brand voice, and increase adoption through content that resonates, educates, and builds trust.

Key Skills:
• Web3 Community Engagement & Narrative Building
• Content Strategy & Multi-Platform Social Management
• Brand Development & Identity Consistency
• Thought Leadership, Copywriting & Storytelling
• Analytics, User Insights & Performance Optimization
• Crisis Communication & Reputation Management
• Research, Trend Spotting & Content Experimentation


Experience: 2 years

Yearly salary: $10,000

Hourly rate: $15

Nationality: 🇳🇬 Nigeria

Residency: 🇳🇬 Nigeria


Experience

Social Media Manager
Frieden Global Technologies
2023 - 2025
- Managed and grew the social media presence for multiple client brands under Frieden Global Technologies, ensuring consistent, high-quality content and engagement. -Developed comprehensive content strategies and created brand guideline documents that strengthened overall brand identity and improved audience resonance. -Planned and executed event communication strategies, including designing email invitations and coordinating messaging for seamless event promotion. -Optimized LinkedIn profiles for client companies, enhancing brand credibility and positioning them as authoritative voices in their respective industries. -Supported client brands in maintaining a strong and consistent image across all social media platforms through ongoing content management and strategic oversight. -Produced engaging video content, written copy, and blog posts that increased website traffic and reinforced brand storytelling. -Led crisis communication efforts by drafting timely press statements and blog posts that effectively addressed issues, mitigated reputational risk, and restored audience trust.

Skills

copywriting
marketing
video-creator
social-media
english