0xchanelc
Head Of Marketing, Growth
Result-driven and highly motivated professional with a passion for the dynamic world of crypto and blockchain. Seeking to leverage my expertise in marketing and partnerships to drive growth and innovation within a forward-thinking web3 firm.
Experience: 11 years
Yearly salary: $120,000
Hourly rate: $300
Nationality: 🇹🇼 Taiwan
Residency: 🇹🇼 Taiwan
Experience
Regional Manger
Gate.io 2024 - 2024
Quarterly budget allocation and execution. Monitoring brand news and social media/ community performance metrics. Cultivation and sustenance relationships with local trading KOLs. Adept liaison and management of monthly VIP events for seamless coordination and execution. Passionate about raising brand awareness through philanthropic endeavors, leading Gate Charity initiatives, and meticulously planning impactful events.
Project Manger
Muse Chain 2022 - 2023
Layer1 which aims in web3 mass adoption and web2 brands/ users acquisition. Coordinate with several SEA ventures, retail brands and entertainment IP firms when fundraising.
Head of Marketing
ThunderCore 2022 - 2023
Supervised 5 team members and community managers. (10+ regions) Annual budget allocation and execution. Monitoring PR/ social media/ community growth/ product performance/ event engagement metrics. Cross team communication with ecosystem and product team team to help the DApps on chain to do marketing/ community campaign. Team successfully onboarded over 50 dapps onto the platform, driving user growth of 50k+ within a quarter through strategic co-marketing efforts. We fostered increased engagement and user activity, consistently maintaining ThunderCore's position in the top 5 UAW rankings on DappRadar, demonstrating my ability to drive sustained success in the decentralized application market.
Account Manager
Ogilvy Taiwan 2020 - 2021
Demonstrated leadership by supervising and mentoring a team of 5 to 7 junior members, fostering a collaborative and high-performing environment. Developed annual marketing plans and dynamic pitch strategies to attract new clients, ensuring the agency stays ahead of the competition. Proficient project manager adept at controlling working timelines and closely following up to fulfill project needs, ensuring smooth execution and timely delivery. Conducted comprehensive research and cultivated strategic partnerships within the luxury goods industry, facilitating lucrative collaborations to enhance brand presence and drive success. Successfully managed and retained retainer clients from prestigious luxury brands, including Johnnie Walker from Diageo, TUDOR from Rolex, and BMW. Led successful projects for renowned clients such as Costco Wholesale and Yahoo e-commerce, delivering innovative solutions and exceeding expectations.
PR Manager
e&a communication, Taipei 2020 - 2020
Spearheaded PR strategies within a fashion and luxury-focused agency, directing the growth and development of 2 to 3 junior team members. Developed and implemented a comprehensive PR framework encompassing brand news monitoring, press release creation, engagement strategies for press days, and cultivation of relationships with KOLs and celebrities. Successfully executed a CRM strategy tailored for fine dining establishments, haute couture houses, and high jewelry brands, fostering meaningful connections and partnerships within the luxury sector.
Co-Founder
Fugo House 2017 - 2019
Co-founded an event and entertainment company alongside Taiwanese celebrities and artists. Event planning base startup which mainly focus on music festival and NGO event. Investors are mainly politician and celebrities in Taiwan. Investors relationship management. Business development and Operation management
Skills
business-development
events-manager
growth-marketing
head-of-marketing
marketing-analyst
marketing-communication
marketing-strategist
pr
product-marketing
marketing
english
chinese-mandarin