Results-driven Product Marketing and Marketing Operations Manager with over 12 years of success in digital marketing, CRM management Zoho expert, and cross-functional collaboration across Web2 and Web3 ecosystems. Proven expertise in spearheading go-to-market GTM strategies, optimizing performance campaigns, executing impactful SEO/SEM initiatives, and managing full-stack marketing technology. Adept at establishing and scaling CRMs, marketing automation hubs, and internal operational tools Notion specialist, measurably improving lead flow and campaign efficiency. Successfully connects design, development, and marketing to forge seamless user journeys and deliver high-performing campaigns. Poised to leverage extensive experience to drive growth and operational excellence within a forward-thinking Web3 company.
Experience: 11 years
Yearly salary: $50,000
Hourly rate: $30
Nationality: 🇮🇳 India
Residency: 🇮🇳 India
Experience
Product Marketing Manager
Zeebu 2023 - 2025
Led comprehensive competitive research across 20 top Web3 projects, identifying key market opportunities and informing product positioning strategy. Managed end-to-end marketing operations including content strategy and campaign rollouts, achieving a 78% increase in user acquisition for specific campaigns, alongside developing user onboarding flows and internal documentation. Designed and implemented Web3-focused SEO strategies for Zeebu.com and Zeebu.fi, resulting in a 44% improvement in click-through rate CTR (from 8.1% to 11.6% and a 150% increase in monthly visitors over the period of around 9 months. Coordinated UI/UX feedback loops with product and design teams, translating user insights and analytics into actionable product improvements.
Digital Marketing Lead
Panamax Inc 2020 - 2023
Rolled out integrated B2B campaigns across Google Ads, display networks, and content funnels, achieving an average CTR of 12.93% and a conversion rate of 10%. Managed Zoho CRM and Zoho Marketing Hub setup and optimization, significantly improving lead flow, implementing robust lead scoring, and ensuring seamless campaign integration. Conducted in-depth competitor analysis and keyword targeting to inform and refine SEO/PPC strategies, leading to a 66% increase in SERP visibility for target keywords.
Senior SEO & Digital Marketing Consultant
MobifinX 2018 - 2020
Managed multichannel campaigns across SEO, paid media, email, and social media, consistently increasing traffic by 30%, engagement by 25%, and conversions by over 45%. Executed technical and on-page SEO audits that demonstrably improved domain authority by 50 DA and reduced bounce rate by 31%. Developed and maintained high-performing content strategies and editorial calendars, leading to a 35% growth in organic engagement.
Digital Marketing Strategist
Floatbot 2016 - 2018
Devised and executed innovative startup GTM strategies, including guerrilla marketing and mobile app promotions, contributing to initial user adoption. Managed SEM, SEO, email, and video marketing initiatives, ensuring meticulous analytics reporting and performance tracking.
SEO Marketing Specialist
JPC Technologies 2013 - 2017
Performed keyword research in coordination with business objectives to optimize existing content and uncover new opportunities, leading to improved organic rankings for targeted terms. Planned and executed a full spectrum of SEO activities: keyword research, site audits, page-level and site-level optimization, content strategy, link building, competitive assessment, and technical troubleshooting.
Skills
digital-marketing
marketing-analyst
marketing-specialist
marketing-strategist
social-media
seo
