0xyool

Marketing MBA. Deep into technical side of development. Project Manager. Business Development. Web3. Gamefi. Tokenomics. Core member of multiple startups.

📝 Business Development (BD) & Global Game Service Expertise (3+ Years Experience)

Summary: Over 3 years of experience in Global Game Service Business Development, including localization/translation. Notably, as BD Lead at BaliGames, I successfully spearheaded the global launch of three new games, overseeing the entire BD process. I established strong partnerships with overseas investors and partners through robust communication and maximized game business performance through data-driven decision-making (analyzing DAU, NRU, and RR).

1. Global BD Leadership & Partnership Building

• BD Oversight and Successful Launch Execution: As the Business Development Lead at BaliGames, I managed global game services and played a pivotal role in the successful global launch of three new titles.
• Establishment of Robust Global Partnerships: Maintained close and smooth communication with C-level teams of overseas investors and international clients, successfully guiding game operations and new game launch processes. This resulted in the establishment and maintenance of strong, trustworthy partnerships.
• Business Condition Negotiation and Contract Support: Successfully negotiated and reached consensus on business terms across various development and publishing projects. I possess practical experience in discussing and reviewing contract conditions and supporting contract drafting.
• Maximizing Business Viability: Collaborated closely with the internal development team to ensure game development aligned with the Business Model (BM) and executed strategies linked to user metrics, successfully maximizing the games' business viability.

2. Game Sourcing, Market Analysis, and Strategy Development

• New Title Sourcing and Research: Analyzed global market trends and promising games by genre, leading research efforts for new game sourcing and identifying potential partners.
• Pre-Launch Business Strategy and Collaboration: Based on market analysis results, I established concrete business strategies prior to new title launches and oversaw all launch preparation and communication, coordinating close internal collaboration with relevant departments (Marketing, Live Operations, etc.).

3. Data-Driven Decision Making & Problem-Solving Skills

• Data-Driven Performance Measurement and Improvement: Accurately measured game performance by precisely analyzing key indicators such as DAU (Daily Active Users), NRU (New Registered Users), and RR (Retention Rate). I leveraged this data to propose practical game improvement plans, demonstrating strong data-driven, rational decision-making ability.
• User Problem Resolution and Service Stability: Directly managed the game's Discord channel to swiftly identify user issues, immediately suggesting solutions for bug fixes and service improvements, thereby effectively ensuring service stability.

4. Language and Localization Expertise

• Leading Global Localization Practice: Based on 3 years of professional experience in English translation and localization, I was directly responsible for the English translation and final review of all static data for three globally launched games.
• Specific Genre Specialization: Possess in-depth understanding and experience in the translation/localization of Match-3 Puzzle and RPG genres, with successful project experience including the [Axie Champions] project.
• Efficient Workflow Establishment: Experienced in using professional CAT (Computer-Assisted Translation) tools, demonstrating the ability to manage global content through efficient and high-quality translation work.