1133
Digital Marketing Consultant | Seo & Aso | Paid Media & Multi Channel Marketing
I have 14+ years of experience as a digital marketing leader, specializing in search marketing, SEO, and digital media, with a proven record of exceeding goals and building strong relationships in client-facing roles.
Leading SEO and ASO performing ongoing tests, analysis, and content creation to improve the app store conversion rates and visibility, as well as the website traffic and rankings. I also collaborate with the development, editorial, and product marketing teams to ensure SEO best practices are implemented across all digital channels and platforms. I have successfully managed web properties and accounts with over 1 million pages and keywords, increased the organic search traffic by 19% and 17% year-over-year for two consecutive years, and achieved 97% ADA compliance across owned digital properties. I completed Google's Digital Marketing & E-commerce certification on Coursera and I am also certified by Google Analytics, BrightEdge, Conductor, Yext and the Association of National Advertisers (CAMP 2020). I am passionate about staying up-to-date with the latest changes to Google’s algorithms, analytics updates, Google AdWords, and social media platforms.
Experience: 11 years
Yearly salary: $166,000
Hourly rate: $70
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
marketing director, seo & app store optimization
voyager digital 2022 - 2023
Execute tests, collect and analyze results, identifying trends and insights for maximum Organic ROI. Manage campaign budgets, estimating monthly costs and reconciling discrepancies. Perform ongoing discovery, expansion and Organic strategy optimization. Assist development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Collaborate with others within the marketing department to drive adoption of SEO strategy. Craft scalable App Store Optimization (ASO) strategy to improving app store conversion rates and visibility. Monitoring and tracking app store rankings using best-in-class analytic tracking tools. Optimized product descriptions, creative and reviews improving keyword rankings and install rate. Report rankings, install rate, and effectiveness of experiments in key markets and on core competitive set.
SEO Specialist
Unstoppable Domains 2022 - 2023
Define strategy, and lead execution, of digital marketing initiatives related to Search Engine Optimization. Including technical SEO audits, content audits and best practice implementation, organic keyword research strategy, YouTube channel optimization and content transcription and language translation for hyper localization.
marketing manager, analytics, seo & ada
first republic bank 2019 - 2022
Drove SEO strategy the Digital Brand Strategy team and ADA guideline compliance across digital properties leading to 19% and 17% YoY annual increases in organic search traffic. Lead ADA Compliance for digital properties, WCAG 2.1 at or above 97% over eight consecutive quarters. Identify core KPIs across digital channels, direct tracking and reporting for consumer-facing website. Vetting digital marketing tools and partners, negotiating 22% discount for best-in-class tools.
sr. manager, digital marketing
nyc & company 2018 - 2019
Develop overall Search strategy, implement reporting processes using action plans, resulting in greater reach and engagement for Digital channels on B2C/B2B websites, owned social and email channels. Content/Tech SEO auditing, keyword trend and topic research to guide Editorial team content strategy. Develop action plans for improvement through collaboration with Creative, Traditional marketing, Editorial and Product (Engineering) teams that align with best practices. Report quarterly, mid-year, and annual reports to key stakeholders.
manager, seo
horizon media inc. 2016 - 2018
Lead a small team of organic Search Managers and Specialists in daily execution of SEO campaigns, as well as contributing to new product offerings. Develop templates for SEO deliverables and outline project plans for junior team members. Maintain open communication with clients, clearly communicating SEO process/goals and timelines. Primary client internal & external point of contact. Create department SEO POVs and identifying integration opportunities with digital marketing channels. Anticipate resourcing needs for SEO projects, run productive meetings, and ensuring deadlines. Provide guidance through strategic and tactical input to team members. Coordinate strategies with internal teams across multiple brands and business lines.
seo specialist
thrillist media group 2015 - 2016
SEO Project Management across all TMG web properties (Thrillist / JackThreads / SuperCompressor). Simultaneous management of reporting & optimization for 15 profiles across 6 digital properties. Built on-page & off-site optimization and keyword research strategy. Liaise between Technology and Editorial content strategy, technical fixes, and prioritization of resources. Creating tiered XML sitemaps to ease analysis of indexation issues for E-commerce & Content Websites. Oversaw website protocol transition to HTTPS (secure protocol) ensuring minimal impact to traffic (<1%).
seo manager
apollo education group 2014 - 2015
Conduct keyword research across 800 different keyword categories to identify winnable keyword opportunities. Monitoring server logs to find search bot crawl issues to improve website and internal linking architecture, page construction, metadata, content, and SEO copywriting. Working with content writers and creators to optimize articles, manage keyword context and linking structure. Monitor blog, talent lab, and news article performance and re-optimizing when necessary. Report on search results and data analysis on a weekly basis. Managed B2B & B2C Email / social media campaigns for user acquisition. Social Media Management - strategy, community management, engagement.
new media analyst
mcpheter’s & co 2012 - 2014
Management & analysis of clients’ Digital magazine properties across several mobile platforms. Manage teams to execute clients' strategic plans and provide best in class marketing solutions. Report industry trends, effective digital advertisements and new ad models/functionalities. Build trust and maintaining strong client relationships.
co-founder & editor
fiesta frog llc. 2011 - 2015
First Place ($25K) winners of Syracuse’s 2012 Panasci Business Plan Competition. Designed a niche social network and blog advertising venues and collect useful marketing statistics. Recruited and managed marketing interns and bloggers across several universities & colleges. Increased traffic 25,500% via blog posts, including annual posts receiving over 45,000+ Facebook likes. Managed PPC budget to gross over $50,000 from advertising.
Skills
affiliate
brand-marketing
content-marketing
digital-marketing
growth-marketing
marketing
marketing-analyst
marketing-lead
social-media
seo
english