12lley

Operations And Marketing Manager

I am a driven and collaborative marketing and operations management professional with an entrepreneurial background in leading digital marketing initiatives, managing online presence, and building engaged online communities. Over the course of my previous positions, I’ve believed that cultivating strong relationships, both with the consumers, and through team collaboration is the basis for building efficient and effective campaigns. From my start-up background, I have developed a proactive mindset that drives me to consistently meet deadlines, anticipate potential challenges before they arise and adapt swiftly to ensure successful outcomes. In my next position I am seeking the opportunity to apply my skills and grow as part of a team, while successfully meeting business initiatives. 


Experience: 4 years

Yearly salary: $60,000

Hourly rate: $30

Nationality: 🇦🇺 Australia

Residency: 🇦🇺 Australia


Experience

Creative Lead
CryptoCities
2024 - 2025
Developed and coordinated digital brand identity across multiple platforms, including social media. Shared content through a variety of platforms to ensure a strong online presence. Developed an editorial calendar to outline and delegate tasks, and ensure deadlines for content are met. Concepted and created the graphics and videos for use across social media. Streamed fortnightly dev logs to engage with our community and keep them involved with our developments and timelines. Optimised social media to encourage interactions, direct traffic and broaden the audience. Designed and implemented scheduled market campaigns to coordinate the entirety of the marketing push. Organised and marketed collaborations with more than 20 complementary brands to increase product awareness.
Operations Manager
Voxl Studios
2024 - 2025
Established foundational management systems and communication channels for VOXL while recruiting, onboarding and managing employees. Contributed significantly to creating materials for the pitch deck that secured startup funding. VOXL built upon the CryptoCities foundation, leveraging its established approach for wider market opportunities. Built out asset management libraries to optimise the work flow between artist teams and development teams. Experience working across timezones as part of a global team and managing remotely. Managed an artist team to produce digital assets for use in marketing materials and early product demos. Concepted and synthesised original audio effects and ambience for use in the game to align with the vision of the design team.
Marketing and Operations Manager
CryptoCities
2022 - 2024
Managed a worldwide group of 50+ artists using cloud-based project management tools to assign tasks, monitor progress and ensure deadlines were met Developed community management skills to engage with and harness feedback from the consumer base. Collaborated with the art and design teams to concept and produce high quality content for use on social media. Designed and curated resource libraries to streamline the workflow of the artist team. Designed and published a cohesive product narrative and lore that tied together the 500 collection pieces to align with the vision outlined by our head artist.

Skills

community-manager
digital-marketing
head-of-marketing
marketing-manager
product-designer
project-manager
operations
english