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Versatile SEO copywriter skilled in planning original content strategies, creating copy and transcreating from English high-quality digital materials for the Italian market. 

This includes website pages, blog articles, emails, newsletters, social media posts, ads, e-commerce product categories and descriptions, and meta-data. 

Familiar with SEO practices and industry-standard tools like SEMrush, ahrefs, screaming frog as well as GA and Search Console to analyse data to maximize content performance and reach more audiences. 

Advanced proficiency in all aspects of the Microsoft Office Suite and CAT tools like SDL Trados Studio, Crowdin and other online content management software to supervise the localization process. 

Experienced in writing detailed documents, client samples, tone of voice and translation glossaries to guide other translators to navigate the project smoothly, while meeting the client’s requirements and contributing to high-profile projects for well-known brands like Roberto Cavalli, Neil Barrett, Arena and many more.