8041

Head Of Marketing

Originally from Argentina and now living under the sunny skies of Los Angeles, I'm a bilingual Product and Growth Web3 Marketer with over a decade of experience in past-faced tech environments across Latin America and the United States.


Why Crypto?

Born in Argentina, I've experienced firsthand financial challenges like hyperinflation and terrible monetary policies that ruin people's lives. That is why I deeply appreciate the transformational change of cryptocurrencies and decentralized systems, in general, to empower people and create a more leveled playing field.

What I bring to the table:

• Startup Experience: Building foundational ‘first-time’ programs at tech companies, now specializing in Web3.
• Product Narratives: Creating distinctive product and brand narratives that stand out.
• Go-to-marketing Strategies: Develoing and executing plans to launch and scale products successfully.
• User Acquisition & Community Growth: Building and nurturing engaged user bases. Retention of attention is the hardest part, but also the most fulfilling if achieved.
• Multi-Channel Content Marketing: Crafting and distributing engaging content across various channels, online and 'in the field'.
• Strategic Partnerships: Establishing collaborations that boost growth. I learned that few things can boost more growth than the right partnerships.


Experience: 10 years

Yearly salary: $150,000

Hourly rate: $70

Nationality: 🇦🇷 Argentina

Residency: 🇺🇸 United States


Experience

Founder
CRYPTO HISPANO - Web3 Education
2021 - 2021
Founded a web3 learning hub and grew a thriving community of 10,000 members, driving the adoption of blockchain technologies with easily digestible educational content within Spanish-speaking communities.
Head of Growth
SUKU - Web3 Infrastructure
2021 - 2024
Developed and executed the GTM strategy and integrated marketing campaigns for Suku’s new Web3 wallet, achieving over 100K global users pre-launch. Led marketing operations, including team leadership and collaboration with external agencies, press, and contractors across the globe. Managed a company-wide rebranding, significantly improving brand awareness and recognition in the Web3 community. Grew the community from 7K to 70K+ members, demonstrating a strong understanding of the web3 audience and partnership development skills.
Head of Marketing
BRANDLY - B2B Saas
2020 - 2021
Led product marketing strategies, achieving a 150% revenue increase and 50% customer base growth. Boosted lead generation by 55% and organic traffic by 40% through SEO and SEM strategies. Enhanced user experience and feature adoption by leveraging analytical tools and creative skills. Developed and executed Brandly’s partnership program, securing valuable partners and customers.
Marketing Lead
BRANDLY - B2B Saas
2018 - 2020
Developed analytics architecture and marketing automation systems, priming the company for scalable growth. Conducted multi-channel marketing campaigns, acquiring the first 150 paying customers. Authored top-performing blog articles—ranking #1 on search engines and generating thousands of qualified leads.
Product Marketing Manager
VIGGOT - B2B Saas
2015 - 2018
Successfully led GTM for a new e-commerce division, massively contributing to bottom-line growth. Boosted online sales by improving the full customer’s journey, from landing pages to checkout.

Skills

content-marketing
growth-marketing
product-marketing
marketing
english
spanish