C-level executive and founder with 20+ years' experience leading growth and marketing across B2B and D2C in Web2 and Web3. Proven success scaling startups, launching new categories, and building globally recognised brands. Co-founded and led Marley Spoon & Dinnerly to IPO, drove record-breaking launches including Grand Theft Auto V and USD$67M NFT sales, and held executive roles across crypto, fintech, gaming, and blockchain. Combines commercial acumen with creative leadership to drive brand, performance, and go-to-market at scale. Deep experience in team building, stakeholder management, and strategic growth across high-velocity environments.
Experience: 11 years
Yearly salary: $200,000
Hourly rate: $0
Nationality: 🇦🇺 Australia
Residency: 🇦🇺 Australia
Experience
Co-Founder, COO / CMO
Mist Financial 2023 - 2024
Spearheaded the development phase of Mist Financial, orchestrating cross-functional teams encompassing product management and UI/UX design. Structured organisational frameworks and agile workflows for faster decision-making. Secured AUD 1.6M seed round through strategic fundraising and investor engagement. Authored all board reports and served as the primary liaison with investors, directly managing communications, updates, and stakeholder engagement throughout fundraising and operational milestones.
Startup Executive Advisor
Karbon Consulting 2020 - 2022
Acted as executive advisor and interim CMO for multiple clients. Myria: Executed GTM launch, growing verified followers from 1,000 to 600,000, and acquired 1 M+ users for NFT drop. BANXA: Delivered campaigns that drove AUD 245M monthly transaction volume and 640% YoY B2B2C revenue growth. Merivale: Launched e-commerce platform in 2 weeks as a COVID response, executed Marcomms restructure, and designed a data-driven loyalty program. Kinela: Revamped sales/marketing processes, mentored CEO and leadership team.
Co-Founder & Marketing MD
Marley Spoon & Dinnerly 2015 - 2020
Launched and scaled Marley Spoon and Dinnerly in Australia from MVP to IPO. Grew new weekly customer acquisition from 0 to 3,000+ via multi-channel marketing. Managed $30 M+ AUD media budget and scaled team from 3 to 300+. Achieved 79% brand awareness, 57% YoY active customer retention, and >45,000 active users. Created 'Three Veg and Meat' TV show on Channel 10 and launched loyalty partnership with Woolworths.
Marketing Director
Cammy 2013 - 2015
Launched Go-To-Market strategy for home security app with 1,000+ downloads at launch. Oversaw product and publishing for iOS and Android.
Head of Marketing & PR / Marketing Manager
Rockstar Games 2006 - 2013
Led ANZ launch of Grand Theft Auto V - the largest entertainment release in Australian history (2013) - achieving $100 M+ in Day 1 sales and shipping 1M+ retail units. Ranked #1 ANZ publisher by growth and SKU efficiency (Source: NPD Group). Delivered major partnerships with Coca-Cola, Domino's, and Foot Locker.
Skills
growth-marketing
head-of-marketing
kol
marketing
