abakpan

played a pivotal role as a brand strategist, brand identity designer, and social media marketer for a prominent fashion house and academy, driving remarkable achievements and substantial business growth. transformed brand positioning by developing a comprehensive brand strategy, defining target audiences, and crafting a compelling brand message that resonated with customers. revitalized the brand identity by collaborating with the team to design visually captivating logos, select impactful brand colours and typography, and create cohesive brand guidelines that ensured consistent brand representation across all marketing materials. orchestrated successful social media campaigns that elevated brand awareness resulting in more than 100 interested candidates and 20 handpicked students for the first batch and launching of the bukelz fashion academy. cultivated an engaged and loyal customer base through engaging social media content, actively fostering two-way communication, and implementing conversion-focused tactics, resulting in higher conversion rates and increased customer actions, such as purchases and enrollments in the academy. employed effective online reputation management strategies to monitor and address brand mentions, swiftly respond to customer feedback, and maintain a positive brand image. used google business profile to assist customers and new students to locate the fashion house with ease and to dominate the search query for “fashion house & academy in uyo”.

created and designed various materials for digital and print and selected colours, fonts, images, layouts and styles. created a memorable brand logo and social media design template for enhanced brand consistency across various touchpoints. worked with a wide range of media and graphic design software. established creative direction for the company within brand guidelines. recommended best practices and optimizations throughout design projects.

created business processes that enhance the efficiency of the agency to deliver projects on time. managed multiple client relationships and developed/executed brand and digital marketing strategies for clients ranging from smes to startups. provided quality control over design projects for clients. provided project management expertise including developing schedules, scope and fee, team management, coordination and client communication. developed brand strategy, strategic positioning, visual identity designs and brand management for clients. designed functional and user-friendly wordpress website projects for clients. developed content marketing strategies and used social media marketing to promote the brand and products to the target audience(s) highlighted during brand strategy sessions. designed ad creatives for social media advertisements, tradeshow banners and signage from concept through completion. collaborated with fellow designers to develop new approaches for creating more expressive graphics for the company. advised best practices and optimizations throughout design projects.

schedules multiples strategy sessions to discuss business goals and project scope. established and enhanced brand visibility, effectively positioning the store as the go-to african clothing store and fostering customer loyalty through brand strategy, brand messaging and brand visual identity designs all documented in a brand guideline. successfully led the strategic decision and implementation of an e-commerce website for this fashion store, resulting in significant achievement and business growth. revamp the social media handles and other touchpoints with the new brand identity and increase sales by expanding the customer base and reaching more states in the us through. collaborated and supervised fellow fashion designers in nigeria to develop new african styles that fit into the overall vision of the company and its brand guidelines. utilized customer insights from the e-commerce website to tailor marketing strategies and improve customer satisfaction. ensure projects outsourced to team members are completed on time and with quality. managed multiple projects within design specifications and budget restrictions.

developed a comprehensive brand strategy and positioning captured in the company’s profile. created an outstanding logo design, colour palette, typography and brand style. packaging and labelling designs for all paint products and factory equipment. designed eye-catching ad creatives for social media and print advertising. designed corporate documents like company profiles, colour charts, etc. developed a user-friendly and mobile-responsive website to display key company information, product descriptions and colour charts.

create business processes that enhance the efficiency of the agency to deliver projects on time. manage multiple client relationships and develop/execute brand and digital marketing strategies for clients ranging from smes to startups. provide quality control over design projects for clients. project management expertise including developing schedules, scope and fee, team management, coordination and client communication. develop brand strategy, strategic positioning, visual identity designs and brand management for clients. design functional and user-friendly wordpress website projects for clients. develop content marketing strategies and use social media marketing to promote the brand and products to the target audience(s) highlighted during the brand strategy session.