adarshgovindan
Creative Lead / Marketing
Hello. I’m Adarsh Govindan. I think in technology and growth, speak in content and campaigns and listen in community and trends. With over four years in the game, I keep my ears to the crypto twitter ground to cook narratives and strategies for companies that are serious about bringing their product and ideas to the community.
From growing organic following from scratch to designing brand language, I’ve taken Web3 projects like Quicksilver Liquid Staking Zone and Onzu Club from concept to vibrant banter. I live at the intersection of strategy, design, and degen culture.
From growing organic following from scratch to designing brand language, I’ve taken Web3 projects like Quicksilver Liquid Staking Zone and Onzu Club from concept to vibrant banter. I live at the intersection of strategy, design, and degen culture.
I’m not just here to market; I’m here to make the protocols take on a life of their own. I believe in storytelling, backed by data-driven insights and audience analysis. I like to call it smart-shilling.
In a world where attention spans are shorter than transaction times, we need to team-up as soon as possible. So let’s connect and build a presence that not only grows but dominates.
In a world where attention spans are shorter than transaction times, we need to team-up as soon as possible. So let’s connect and build a presence that not only grows but dominates.
Experience: 4 years
Yearly salary: $50,000
Hourly rate: $30
Nationality: 🇮🇳 India
Residency: 🇦🇪 United Arab Emirates
Experience
Marketing
Notional Labs 2022 - 2023
- Deployed X marketing campaigns to grow followers to 5k+ in one month - Created educational content and articles for delegators on Medium. - Managed Telegram community of dedicated delegators for Notional. - Communicated with DAOs and Defi Protocol communities for co-marketing. - Researched on Dune for Notional’s positioning and strategy as a validator. - Designed Illustrations, Logos, animations and Graphics for Social Media.
Marketing
Quicksilver Liquid Staking Protocol 2022 - 2024
- Grew Quicksilver’s followers organically from 0 to 20k+ without marketing cost. - Grew Telegram and Discord communities to 2k+ and 4k+ respectively. - Strategised holistic marketing campaigns to growth hack followers on X. - Consistently tracked KPIs, adjusting for higher engagement and following. - Co-Marketed with onboarding Chains like Dydx, Celestia, Saga, Osmosis etc. - Designed Mascots, Illustrations, Logos and Graphics for Social Media Profile - Shaped Brand Identity, Website and dapp for Quicksilver Liquid Staking. - Crafted and presented campaign pitches to stakeholders on a weekly basis. - Conducted Research of partner chains through on-chain analytics using Dune.
Co-Founder
Intercut Studios 2020 - 2022
- Collaborated with Amazon and Snapchat by partnering with popular influencers. - Synergised with Web3 Marketing Agencies like Clypto for content. - Created Graphics, Advertisements, and animated music videos (snapchat). - Created Brand Language strategies for upcoming dApps. - Developed brand design to increase brand recognition for Web3 projects.
Skills
brand
brand-designer
brand-marketing
community-manager
content-marketing
content-writer
design
digital-marketing
graphic-designer
growth
growth-hacker
growth-marketing
marketing
marketing-analyst
marketing-communication
marketing-lead
marketing-manager
marketing-specialist
marketing-strategist
social-media
video
video-creator
english