adecata

I first purchased Bitcoin in 2012 at $30 as a curious 23-year-old. Since then, I’ve lived through multiple cycles and formally jumped in full-time in 2019—learning Solidity and committing my career to web3. Over the last 6 years, I’ve worked hands-on across exchanges, L1s/L2s, infra, and global brands—leading product, partnerships, growth, and marketing.

With a decade in consulting and deep time in the crypto trenches, I’ve built a niche at the intersection of strategy, marketing, and ecosystem growth. I’m skilled at translating and applying technical innovation into meaningful, accessible projects—for teams, users, and broader communities.

A career highlight was founding AO ArtBall, a web3 project with the Australian Open that blended live sports data, NFTs, and fan rewards. It sold out in minutes, became a Cannes Bronze Lion winner, and continues to set the benchmark for how IRL events can extend into digital ecosystems with real utility.

A close second: my work with Linktree [70M users] and Decentraland [multi $B market cap]. I developed Linktree’s five-year blockchain roadmap, guiding product, BD, and marketing teams in building tools that connected creators to their Web3 audiences. At Decentraland, I led global partnerships and helped position the platform as a cultural leader—launching initiatives like Metaverse Fashion Week and Metaverse Music Week, while scaling growth across user metrics, market cap, and brand, creator/developer reach.  

Beyond the work, I care about what I build. I’ve taught students the fundamentals of crypto and AI, launched projects that sold out in minutes, managed projects that went to multi $B market caps, and helped shape what “great” looks like in this space. I’m driven by belief—by projects that resonate, educate, and leave a mark.