adelinechang

I've spent 8+ years building brands from scratch — the identity systems, design languages, and visual frameworks that make a project look like it means something. I founded Northnode Studio in 2018, where I've led creative work for web3 startups and consumer brands end-to-end, from brief to final asset. 

In web3 specifically, I've worked with decentralized GPU infra (Aethir), a Bitcoin L2 (CORE), Web3 gaming studios (MultiversalME), gaming guilds, and crypto market makers — building and scaling visual systems under fast-moving, high-output conditions. I've held Creative Director and Design Lead roles across all of them. 

I own the work top to bottom: brand identity, social systems, pitch decks, event assets, campaign visuals, and the copy that ties it together. Remote, async, no hand-holding needed.