adhiesathya13

Senior Content & Copywriter With More Than 10 Years Of Experience

A results-oriented Marketing Executive with over 15 years of experience delivering measurable growth for industry leaders in Food and Beverages, Travel, and Mass Media. I specialize in bridging the gap between creative storytelling and hard performance metrics. My career is defined by scaling digital ecosystems, from growing niche social communities to managing high-traffic media platforms.

Experience: 11 years

Yearly salary: $44,000

Hourly rate: $25

Nationality: 🇮🇩 Indonesia

Residency: 🇮🇩 Indonesia


Experience

Professional SimRacer | Regional & International Level
MRBS Motorsport & Gayatri SimRacing
2019 - 2024
As a Professional SimRacer representing elite teams like Gayatri SimRacing and MRBS Motorsport, I competed at the highest levels of digital motorsport across local and international stages. My career was defined by technical precision, endurance, and a deep understanding of vehicle dynamics across multiple disciplines, from Formula cars to Hypercars. Key Achievements: - P1 Champion – Sentul 240 Endunesia: Secured a first-place finish in a premier endurance event, demonstrating elite race craft and consistency. - P1 Champion – Gayatri Cup (Hella Class) Japan GP: Achieved the top podium spot at Suzuka Circuit, competing against top-tier talent in the Hella Class. - Elite Competition History: Competed in high-stakes events including the Piala Kemenpora 2023, Honda Racing Simulator Championship (HRSC) 2021-2023, and international 24-hour endurance races at Le Mans. Technical & Team Contributions: - Mastered a diverse range of machinery including Formula Spec (F4, F3), GT3 (BMW M4, Lamborghini, McLaren), and high-downforce LMP1/LMP2 Hypercars. - Collaborated closely with race engineers to develop competitive car setups, optimizing suspension, aerodynamics, and gearing to maximize performance for myself and my teammates. - Acted as a team lead in coordinating with racing officials regarding on-track incidents and managing race strategy during 24-hour endurance stints.
Senior Digital Content Specialist
PT. Go Online Destinations - Pegipegi
2017 - 2020
- Orchestrated an SEO-focused content strategy that increased monthly website traffic from 3,000 to 15,000+ new visitors (400% growth), directly impacting booking conversions. - Planned and executed content across blogs, PR documents, and social media to maintain market leadership in the travel sector.
Digital Specialist
Lucid Communicationsâ„¢
2016 - 2017
- Collaborated closely with web developers to build and analyze content for websites and microsites, ensuring high-performance digital touchpoints for clients. - Executed comprehensive digital monitoring and social media updates to maintain brand authority and competitive positioning across diverse platforms. - Synthesized monthly engagement metrics and social media reach into actionable reports, providing stakeholders with clear insights into campaign performance. - Managed end-to-end timelines and multi-channel content scheduling to maximize digital impact.
Social Media Manager
EMC Advertising
2016 - 2016
- Orchestrated high-reach promotional campaigns by managing social media influencers across Twitter, Instagram, and YouTube to amplify client product visibility. - Transformed complex campaign data into structured statistical reports, providing a clear view of ROI and audience engagement levels. - Developed persuasive, high-impact copy for client social media channels, tailored to drive interaction and brand loyalty.
Senior Journalist
KOMPAS GRAMEDIA
2011 - 2016
- Collected information and presented in written news stories, featured articles or documentaries. - Pivoted traditional media strategies to digital-first, resulting in a 4,900% growth in online readership (scaling from 10k to 500k monthly visitors). - Authored numerous cover stories and conducted exclusive interviews with international celebrities and athletes including Taylor Swift, Owl City, and Jorge Lorenzo.

Skills

content-marketing
content-writer
copywriting
head-of-marketing
marketing-specialist
social-media
english
indonesian