adpr3

My name is Anand Peter, Director of Adpr Pte. Ltd., Singapore — a brand and design-focused creative collective partnering with Web3 and Web2 clients globally. I am also a Director, Partner with Oni360 LLP, a PR agency, and Nano Media Creatives, a production house.

With over 20 years of experience, my work spans branding, advertising, digital and social-media marketing, OOH advertising, and events. I collaborate with clients to deliver strategic, creative, and executional solutions that drive business growth. My focus lies on guiding brands from strategy and positioning to campaign ideation, creative development, and production. 

I have had the privilege of working with diverse industries and global brands such as Adobe, Dell, Infosys, Godrej, Flipkart, Kochi Biennale, Lifestyle, Mahindra, Narayana Health, Wipro, ITC Foods, and Tata Indicom, among others.

In recent years, the journey has expanded into emerging fields like Web3, AI, and Deep Tech. Notable projects include work with Web3 security-focused companies, simplifying complex topics like DeFi and Green Crypto through visual storytelling. My involvement spans strategy, GTM plans, branding, rebranding and messaging. For Secureum - TrustX, the scope covered brand identity development, logo creation, animation, SWAGs, websites, and global event production at Devconnect Amsterdam and Istanbul.

Overview of roles, responsibilities, and key contributions:

At Adpr Pte Ltd, a brand and creative collective. I collaborate with the client from the initial brand strategy and positioning phase, extending support through campaign ideation, creative development, and Production. Key clients are SGTech, SL2 - Sustainable Living Lab, SNP, Spartans Boxing Club, YWLC, SF Hawk, Arco Sense, APACMed, and Web3 clients like Secureum, TrustX, ChainSecurity, Decurity, QuillAudit. 

Key projects: SGTech 2023 and 2024 Annual Report design. 

Sustainability projects including eRevival Square Project and EWASTE NO MORE CHALLENGE for SL2.

SGTech Membership campaign.

Secureum and TrustX branding and event production support.

In addition, collaborated with global designers and illustrators as a brand and creative partner, working on niche creative projects for Netflix, RedBull and Apple.

Workshops and panel discussion experience: 

Jumpstart Ignite: Managing Marketing Strategies for Outreach - SGTech, Singapore.

IISc CySecK H.A.C.K mentor for startups. Conducted Branding and Communication Workshop for the startups.

Additional skills and experience:   

Communications Strategic Advisor to SGP - Sustainability Guided Program. Singapore. Sustainability Workgroups, Part of Sustainability Steering Committee.

Web3 Ecosystem Participation:

Participated in ETHGlobal Hackathons (ETHGlobal Singapore & ETHIndia) as part of a team, contributing at a strategic level across GTM plans, design, and project management.

Part of the organising team for DevConnect Amsterdam, DevConnect Istanbul, and DSS - DeFi Security Summit - Bangkok, supporting event production, branding, and communication.