adrianwan

Digital Marketing & Brand Communications Manager

I’m a results-driven marketing leader with extensive experience in digital finance, e-commerce, and tech industries, specializing in navigating the intersection of Web 2.0 and Web 3.0.

Over the years, I've developed and executed comprehensive marketing strategies across global markets, driving impactful results such as contributing to over $200k in annual sales through demand generation. I have led GTM strategies for product launches and market expansions, leveraging co-marketing partnerships to accelerate growth and enhance brand visibility. I'm also skilled in managing field marketing campaigns for flagship industry events like TOKEN2049. Bilingual in English and Mandarin, I combine creative and analytical expertise to drive user acquisition, build successful brands, and deliver measurable results.

I am now seeking remote marketing opportunities where I can leverage my background to continue delivering growth, enhance brand visibility, and lead innovative marketing strategies in the Web 3.0 space.

Experience: 4 years

Yearly salary: $70,000

Hourly rate: $50

Nationality: 🇨🇳 China

Residency: 🇸🇬 Singapore

Experience

Senior Marketing Executive

FOMO Pay

2023 - 2024

- Led Marketing Communications initiatives for the full product suite (payments, FX, crypto, capital markets), creating press releases, social media posts and corporate communications materials, while overseeing media relations to achieve a 4X increase in share of voice. - Implemented GTM strategies for iBanking product launch and expansion into HK & EMEA, partnering with industry leaders across Web 2.0 and Web 3.0 to drive growth through co-marketing programs. - Worked closely with the C-suite and cross-functional teams on rebranding and product repackaging post-acquisition, launched integrated campaigns to introduce capital market offerings. - Managed end-to-end execution of field marketing campaigns in APAC, ranging from flagship industry tradeshows like TOKEN2049 to targeted webinars and in-person activations.

Regional Online Marketing Associate

Shopee Singapore

2021 - 2023

- Directed omni-channel online marketing strategies across user acquisition, retargeting, branding and search on Google, Meta, TikTok and third party networks with an 8-digit annual budget. - Acted as the key liaison between local teams, regional departments, and senior leadership, delivering weekly reports to the C-suite and ad-hoc analyses to support P&L and DAU/DAO targets. - Analyzed campaign performance and competitor insights to optimize budget, cutting CAC by 30%. - Managed 32 media partners including ad networks, OEMs, affiliates, DSPs across SEA & LATAM. - Established direct partnerships with major telecom operators and mobile OEMs to offer Google PAI and factory preload programs, increasing SEA install penetration by 10%.

Skills

analyst

community-manager

digital-marketing

growth-marketing

marketing-communication

social-media

marketing

english

chinese-mandarin

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