aigulgambarova

Led UX/UI design for a Decentralized Exchange (DEX) on TON blockchain, focusing on user engagement, Web3 accessibility, and adaptive design. Designed key product experiences and ensured seamless development handoff. – Designed wireframes and high-fidelity prototypes for the DEX web application. – Developed adaptive and responsive layouts to enhance usability across devices. – Created a landing page aimed at increasing user acquisition and engagement. – Designed the TON Block Explorer concept with NFT integration for enhanced transparency. – Delivered a UI Kit & documentation to streamline development and ensure consistency. – Applied best practices in DeFi and Web3 UX, making blockchain interactions intuitive. – Focused on mass adoption strategies, simplifying complex blockchain mechanics for mainstream users.

Led UX of the core flows (cross-chain swaps, liquidity, farming, staking) → activation +20%, TSR +15–20% Improved communication and system feedback transparency → support load reduction −25%, fewer user errors. Simplified complex interactions → drop-off reduction in key flows ~20–30%, increased user trust and retention. Built scalable design system → feature delivery speed +20–30%, reduced inconsistencies across WebApp, Events pages and Telegram MiniApp. Contributed to product growth through UX improvements → TVL $43.6M (+8,690%), All time volume $6.97B, All time swappers $7.0B. Worked cross-functionally with engineers, designers and C-level stakeholders (CPO, CTO, CEO, CMO), contributing to product strategy sessions. Integrated AI into the design workflow, accelerating market analysis and scaling UX copywriting across the product.

Worked on Sber Business Start, a platform for entrepreneurs providing tailored business registration, microservices, and educational content. Designed UX/UI to increase conversion rates for business account openings and service subscriptions. – Designing a concept for an educational platform, ensuring usability across web and mobile. – Designed onboarding flows to optimize user engagement and conversion. – Created a personal account dashboard, integrating key business tools. – Designed a landing page to attract and convert new users. – Participated in internal demos, presenting design solutions to stakeholders. – Established the product's visual style and supervised 3D designers, providing feedback and approving final assets. – Built and maintained a design library aligned with Sberbank's business design system. – Defined UX research screening criteria to ensure relevant participant selection. – Conducted quantitative and qualitative UX research, including user interviews. – Visualized research findings, making data-driven design decisions. – Defined designer role requirements and conducted interviews for new design team members.

Focused on data visualization, analytics dashboards, and research presentation to support decision-making and public services. – Designed data visualization dashboards for the analytics department. – Created interactive and adaptive dashboards to present key city insights. – Infographics Design – Presentations to communicate research findings. – Contributed to a COVID-19 data collection project, visualizing patient statistics across Moscow.

Worked on user experience design, personal accounts, and web products to improve accessibility and service management. – Designed Customer Journey Maps (CJM) and applied persona-based research. – Conducted competitor analysis for a repair service aggregator. – Created an adaptive web product optimized for multiple screen resolutions. – UI Kit, ensuring design consistency across digital products. – Design a business personal account to streamline operations. – Design a client personal account, improving service accessibility.

– Visual concepts for restyle. – Designed logos, brand identities, and brand books for various industries. – Created commercial presentations to enhance brand storytelling. – Developed illustrations for branding, packaging, and digital marketing. – Designed websites and landing pages. – Designed a comprehensive brand book with guidelines for the largest toll road operator in Russia.

Worked on branding, packaging, and digital design, creating cohesive visual identities for corporate clients across print and digital platforms. – Designed logos, Brand identities, and Corporate style guides. – Designed multi-page print materials, including brochures and catalogs. – Created business and commercial presentations for client communication. – Designed concepts for web pages and landing pages. – Produced illustrations for branding and packaging. – Assisted in the organization of photo and video shoots. – Managed collaboration with print shops, overseeing material selection and print quality.

Worked on branding, packaging, and digital design, creating cohesive visual identities for corporate clients across print and digital platforms. – Designed logos, Brand identities, and Corporate style guides. – Designed multi-page print materials, including brochures and catalogs. – Created business and commercial presentations for client communication. – Designed concepts for web pages and landing pages. – Produced illustrations for branding and packaging. – Assisted in the organization of photo and video shoots. – Managed collaboration with print shops, overseeing material selection and print quality.