aigulgambarova

As a Designer at STON.Fi on TON, I focused on User-centered design, Feature Ideation, User Flow Optimization, UX Research, Art-direction and Design System Development to drive Mass Adoption of a complex DeFi product. I worked closely with CPO, PMs, Dev Team, BizDev, CMO, and CEO in a cross-functional team. Key Product Growth Metrics we achieved over 2,2 years: – TVL $496K –> $43.6M (+8,690%) – Monthly trades $3.07K –> $41.1K (+1230%) – MAU 0.2K –> 5.5K (+2650%) – Users 4.3M+ 🔹 Design & Product Strategy. – Researched competitor UX patterns, user flows, feature stacks to optimize usability. – UX-Research: user survey, identified pain points, tested hypotheses, users feedback. – Created wireframes, prototypes in Figma, quick sketches, refining user flows for onboarding, retention, engagement. – Developed a scalable design system with detailed UI Kits & guidelines. – Designed main WebApp, Apps, internal products, landings. 🔹 Art Direction & Visual Identity. – Developed a design brief for identity, logo refresh, and communication strategy. – Led visual consistency across Web & Telegram Apps, marketing, and investor materials. – Directed illustrators, motion designers, graphic and UI designers. – Design investor decks and demo meetings. – Collaborated with Marketing & BizDev to produce ad creatives, social media assets, and landing pages. – Interview UX-designers. 🔹 Feature Development & Prioritization. – Built and maintained the feature backlog, prioritizing with RICE. – Collaborated with PMs and developers for seamless execution. 🔹 AI & Innovation. – Used AI tools for prototyping, NFT concepts, and UX experiments. – Created short video demos to showcase new features. 🔹 Collaboration. – Participated in sprint planning and quarterly scope definition. – Worked with Marketing and PM to align design strategy for investor decks, community content, and landing pages. – Aligned improvements with business goals and investor expectations.

Led UX/UI design for a Decentralized Exchange (DEX) on TON blockchain, focusing on user engagement, Web3 accessibility, and adaptive design. Designed key product experiences and ensured seamless development handoff. – Designed wireframes and high-fidelity prototypes for the DEX web application. – Developed adaptive and responsive layouts to enhance usability across devices. – Created a landing page aimed at increasing user acquisition and engagement. – Designed the TON Block Explorer concept with NFT integration for enhanced transparency. – Delivered a UI Kit & documentation to streamline development and ensure consistency. – Applied best practices in DeFi and Web3 UX, making blockchain interactions intuitive. – Focused on mass adoption strategies, simplifying complex blockchain mechanics for mainstream users.

Worked on Sber Business Start, a platform for entrepreneurs providing tailored business registration, microservices, and educational content. Designed UX/UI to increase conversion rates for business account openings and service subscriptions. – Designing a concept for an educational platform, ensuring usability across web and mobile. – Designed onboarding flows to optimize user engagement and conversion. – Created a personal account dashboard, integrating key business tools. – Designed a landing page to attract and convert new users. – Participated in internal demos, presenting design solutions to stakeholders. – Established the product's visual style and supervised 3D designers, providing feedback and approving final assets. – Built and maintained a design library aligned with Sberbank's business design system. – Defined UX research screening criteria to ensure relevant participant selection. – Conducted quantitative and qualitative UX research, including user interviews. – Visualized research findings, making data-driven design decisions. – Defined designer role requirements and conducted interviews for new design team members.

Focused on data visualization, analytics dashboards, and research presentation to support decision-making and public services. – Designed data visualization dashboards for the analytics department. – Created interactive and adaptive dashboards to present key city insights. – Infographics Design – Presentations to communicate research findings. – Contributed to a COVID-19 data collection project, visualizing patient statistics across Moscow.

Worked on user experience design, personal accounts, and web products to improve accessibility and service management. – Designed Customer Journey Maps (CJM) and applied persona-based research. – Conducted competitor analysis for a repair service aggregator. – Created an adaptive web product optimized for multiple screen resolutions. – UI Kit, ensuring design consistency across digital products. – Design a business personal account to streamline operations. – Design a client personal account, improving service accessibility.

– Visual concepts for restyle. – Designed logos, brand identities, and brand books for various industries. – Created commercial presentations to enhance brand storytelling. – Developed illustrations for branding, packaging, and digital marketing. – Designed websites and landing pages. – Designed a comprehensive brand book with guidelines for the largest toll road operator in Russia.

Worked on branding, packaging, and digital design, creating cohesive visual identities for corporate clients across print and digital platforms. – Designed logos, Brand identities, and Corporate style guides. – Designed multi-page print materials, including brochures and catalogs. – Created business and commercial presentations for client communication. – Designed concepts for web pages and landing pages. – Produced illustrations for branding and packaging. – Assisted in the organization of photo and video shoots. – Managed collaboration with print shops, overseeing material selection and print quality.

Worked on branding, packaging, and digital design, creating cohesive visual identities for corporate clients across print and digital platforms. – Designed logos, Brand identities, and Corporate style guides. – Designed multi-page print materials, including brochures and catalogs. – Created business and commercial presentations for client communication. – Designed concepts for web pages and landing pages. – Produced illustrations for branding and packaging. – Assisted in the organization of photo and video shoots. – Managed collaboration with print shops, overseeing material selection and print quality.