aireth

Blair Lee has been tasked with creating new spaces for millions of consumers for some of the world's leading retail brands.
Over the course of her career, Blair has earned a formidable reputation as a strategic marketing and advertising executive. In 2015, she founded Touch Virtual with the aim of revolutionizing how brands interact with their audiences. Since then, she has successfully launched interactive campaigns in partnership with some of China’s leading retail platforms including Alibaba Group and JD.COM. Other key accounts include Unilever, Walmart, Budweiser & Philips. Through Blairs leadership and insights, Touch Virtual has driven breakthroughs in consumer engagement via VRAR solutions. Blair has worked hard to educate the Chinese market on how technologies like AR and VR are driving better consumer interactions by leveraging data on consumer behaviors to create tailored shopping experiences and has been recognized by the industry as a rising star through her numerous awards, some of which includes “Rising Entrepreneur of the 2017”.