aisshwarya

Crypto Journalist And Editor

Crypto Journalist and Chief Editor with 6+ years of experience covering blockchain, DeFi, and Web3. Led content strategy at crypto.news and blockchainreporter.net, managing a team of 20+ international writers across different time zones. Proficient in on-chain research with Etherscan, Dune Analytics, and DefiLlama. Skilled in WordPress, Trello, and SEO tools, with a passion for simplifying complex crypto trends.


Experience: 6 years

Yearly salary: $50,000

Hourly rate: $40

Nationality: 🇮🇳 India

Residency: 🇨🇦 Canada


Experience

Chief Editor
crypto.news, blockchainreporter.net
2018 - 2023
Led editorial operations and managed a team of 20+ international writers, publishing 150–200 articles/month across DeFi, NFTs, L1/L2 ecosystems, and crypto regulation. Propelled Crypto.news into the top 10,000 websites globally according to Alexa web rankings, significantly boosting brand visibility and site authority. Increased organic traffic by 60% YoY through SEO-focused editorial planning and real-time coverage of major crypto events (e.g., Ethereum upgrades, SEC rulings). Conducted on-chain investigations using Etherscan, monitored TVL and protocol usage with DefiLlama, and surfaced trends via Dune Analytics dashboards. Managed all publishing workflows via WordPress, and coordinated assignments and production through Trello/Slack. Oversaw 100+ exclusive interviews with founders, developers, and DAO contributors, elevating site authority and linkbacks.

Skills

content-marketing
content-writer
copywriting
data-viz
marketing-analyst
retention-marketing
seo
technical-writer
wordpress
writer
english
hindi