ajayeg

Reviewed and approved 10+ new cross-selling strategies across global markets, contributing to an 18.5% rise in average deal size. Planned Sales budgets and Expenditure. Managed a high-performing sales team of, fostering professional growth that helped achieve a 67% increase in company-wide sales performance. Implemented a results-driven commission structure, to achieve a record-breaking Q1 2021 increase in sales volume of 78%. Launched innovative product offerings that led to a 19% increase in market demand and positioned Tydy as an industry leader. Setup a brand new sales channel in the form of partnerships with enterprise Background Verification organisations and drove native integrations with the Tydy platform for seamless and optimised sales cycles.

Secured a key account worth $1M+ in the first year, representing a 22% revenue growth opportunity for Tydy. Resolved client issues promptly to maintain a customer satisfaction score of 4.1 out of 5 stars and reduce escalations by 56%. Closed $5M in Total Contract Value, increasing in overall team revenue and reaching $3M ARR milestone. Helped set up a full-fledged account management team who were personally trained on delivery as well as upselling. Assisted the new VP Account Management on function specific sales levers. Provided mentorship and training to junior account executives, which improved overall team success.

Initiated a targeted sales strategy that boosted Q1, Q2, and Q3 2020 revenue by $203K+ within the first 21 weeks. Devised and executed a comprehensive sales training program that led to a 44% enhancement in the productivity of sales reps. Championed launching new products, leading to an increase in market share and a fortified competitive position. Implemented a client feedback program that reduced customer churn and improved overall satisfaction by 39% YoY. Worked with the CISO and CTO through Tydy’s entire SOC2 and ISO 27001 audits. This helped drive sales conversations with C-Suite leaders at Fortune 500 Enterprises and optimise sales cycle and lead times. Streamlined resolving support tickets by 15% while also working on upselling in the form of change requests and services.

Worked closely with the CEO to establish sales processes, pricing and buyer personas. Drove sales from zero to $1M in ARR during the time. Tydy was also cash flow positive by the end of 2019. Worked closely with the CPO (Product) to address market feedback and trends. Identified key prospects and enterprises across India and the US. Drove outreach programs while liaising with marketing and outbound campaigns with a focus on personalization/context as opposed to a 'Spray and Pray' approach. This resulted in open rates upwards of 25%, response rates of 20%, closure rates at 5% while maintaining a net churn of less than 8% of existing customers. Attended technology conferences and incubators on behalf of the organisation to network and meet potential leads. Oversaw and managed key client deployments post signing. Established change management and customer success processes post handover and delivery. Generated leads, ran demos and managed sales cycles till closure. Worked with leadership to solve for potential revenue lost which was related to pricing and customisations/change requests.

Worked with the CEO to understand Tydy's Key Value Proposition and identify buyer personas. Developed outreach lists of key prospects via Linkedin and other tools at the time such as Zoominfo. Set up and automated targeted outbound email campaigns. Cold calling key prospects and scheduling meetings with the CEO. Qualifying and nurturing prospects across the sales cycle. Running demos and presentations with small/medium businesses that required an out-of-the-box version of the platform.