alanlapid

Led Web3 product roadmap development, launching cross-chain wallet solutions and driving DeFi adoption. Spearheaded B2C and B2B product strategy, improving user retention by 20%. Fostered collaboration between design, marketing, and development teams, aligning product development with business goals. Successfully implemented Scrum methodologies, increasing team productivity by 80%.

Developed and presented Web3 integration proposals for major global brands, including Disney, Audible (Amazon), Warhol+Basquiat, IGN (Ziff Davis Group), Vivendi, and PwC. Designed and delivered educational content to help clients and internal teams understand complex blockchain concepts, driving product adoption. Spearheaded the creation of cutting-edge Web2 and Web3 experiences, leading to the successful launch of web3 white-label solutions for the gaming industry. Partnered with HR, Developers, and Marketing to launch the RAWR! Project, a branded NFT collection that raised internal awareness of Web3 products and educated employees on blockchain technology.

Entrepreneurial partner, raised over 400k in early financial rounds. Conceptualized, designed, and implemented comprehensive production, sales, and manufacturing processes from scratch, resulting in €12M in total sales and achieving 3x annual growth through strategic optimization of the sales funnel and enhancing product and customer relationships. Established the organization’s first digital asset management system utilizing DAM and BIM methodologies, leading to a 4x improvement in asset management efficiency and accuracy, significantly enhancing brand visibility. Developed corporate identity guidelines for various departments and crafted multimedia content aimed at organic social network growth, effectively enhancing brand visibility across platforms. Prepared and delivered KPI reports to C-level stakeholders every quarter, showcasing performance metrics and insights, while also developing onboarding materials for new employees to ensure a smooth integration into the company culture. Researched, in collaboration with Token-City.com, a documentary and contractual asset platform, to control and analyse financial operations through Smart Contracts. Successfully interviewed and onboarded a diverse team of 35+ experts including architects, engineers, technical developers, designers, project managers, and construction workers, fostering an inclusive and high-performing work environment.

Supported early-stage startups in exploring blockchain technology, guiding them through product-market fit with a focus on tokenization and decentralized finance (DeFi) opportunities. Worked closely with fintech and Web3 startups, helping them identify market gaps in the emerging crypto ecosystem. Partnered with Web3 founders to optimize product workflows, enabling early adoption of smart contracts and decentralized applications (dApps). Provided strategic input on blockchain use cases, ensuring alignment with evolving regulatory frameworks. Conducted regular user research with blockchain developers, analyzing feedback to improve the user experience in dApps and DeFi platforms. Helped refine tokenomics models and user interfaces for better engagement in Web3 communities.