aldi77

Mentored 10+ mid-level managers into senior leadership roles; provided strategic coaching around self-advocacy, team leadership, and structured performance planning. Built and scaled internal enablement systems for a 60-person team; led career path design, personal review frameworks, and transparent growth conversations. Developed goal-setting methodology to support department-wide OKRs that reflected both executive vision and bottom-up input. Coached managers on using feedback loops, data insights, and storytelling to guide their teams through change. Oversaw the largest department (50–60 remote team members across North America and the EU) managing a $150M+ annual paid media investment portfolio for startups, enterprises, and corporate clients; ensuring profitability, scalability, and growth. Led multiple top-of-funnel expansion strategies. Example: scaled a fintech client from $30K to $1M/month investments within 14 months. Taught the team how to communicate results with investor-level clarity and proactively put together long term strategies and roadmaps. Led a cross-company audit to identify partnership trends, risks, and opportunities; establishing OKRs to strengthen client retention and reduce churn.

Managed $4–5M+ portfolios across fintech, SaaS, and e-commerce sectors. Led cross-functional planning for key clients like Coinbase and Lululemon. Built structured workflows that improved team alignment and campaign ROI (20–30%). Mentored and trained 10+ managers; led QA across multiple accounts. Regularly collaborated with founders and executive teams to align business growth and storytelling.