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- Built and executed partnership-led revenue programs exceeding $5M across fintech-adjacent, Web3-curious, and global consumer brands. - Designed co-marketing initiatives, sponsorship activations, and experiential programs aligned with partner objectives and audience acquisition. - Managed end-to-end partnership lifecycle including negotiation, execution, performance tracking, and renewal strategy.

- Built and executed partnership-led revenue programs exceeding $5M across fintech-adjacent, Web3-curious, and global consumer brands. - Designed co-marketing initiatives, sponsorship activations, and experiential programs aligned with partner objectives and audience acquisition. - Managed end-to-end partnership lifecycle including negotiation, execution, performance tracking, and renewal strategy. - Operated in a high-velocity environment requiring disciplined deal execution and stakeholder management.

- Led strategy and experiential design for Artcade, a hybrid physical–digital activation combining interactive installations, community incentives, and on-site user engagement. - Designed the physical UX of Artcade, focusing on how users move through space, discover experiences, and engage with branded, gamified touchpoints. - Integrated incentive mechanics spanning crypto and fiat to encourage participation, repeat engagement, and community growth across live events and retail-style environments. - Partnered with creators, operators, and brand stakeholders to align experiential design with broader community and ecosystem goals. - Used live event feedback and participation data to inform iteration on incentives, layout, and engagement flows.

- Identified early product-market fit for a licensing platform, leading to product spin-out and acquisition. - Supported partner GTM strategy, narrative development, and early adoption efforts.

- Contributed to partnership and monetization initiatives during periods of accelerated growth. - Gained first-hand exposure to risks of monetizing attention before governance, incentives, and operating discipline were fully aligned. - Supported executive-level decision-making under incomplete information.

- Provided strategic support and partnership guidance for globally recognized talent during periods of rapid scale and heightened public exposure, with a focus on risk management, brand integrity, and long-term value preservation.