aleeak

Senior Product Designer | Ux Researcher | Ux/Ui Design Lead

With 10+ years of hands-on experience in product and brand design, I partner with startups, SMEs, and distributed teams to design intuitive, data-driven user experiences. My expertise spans: user research & analytics, information architecture, interaction design, wireframing & prototyping, and design systems for web & mobile.

Currently transitioning into UX research leadership, I bring a hybrid skill-set: deep visual and interaction design proficiency combined with a strong focus on user insights, usability testing, and design-led strategy.

I’ve designed high-impact dashboards and SaaS interfaces, AI-enabled products, no-code web apps (Framer/Figma), and full-stack branding to product journeys.

Key Expertise:

● Design Thinking
● Information Architecture
● User Research & Analytics
● Product Design
● Interaction Design
● Wireframing & Prototyping
● Visual Design & Storytelling
● Digital Strategy & Transformation
● Employer Branding

Experience: 10 years

Yearly salary: $30,000

Hourly rate: $25

Nationality: 🇵🇰 Pakistan

Residency: 🇵🇰 Pakistan

Experience

VP - Product Design - [Contract]

Altrova - Venture Studio

2024 - 2026

- Launched 5 production-ready websites using Figma → Framer (no-code), reducing dev dependency and accelerating go-live. - Led end-to-end product design for IFC’s Firearms Track & Trace platform, from system architecture to dev-ready UI delivery. - rchitected complex, multi-flow systems across dashboards and platforms, translating business logic into scalable UX. - Delivered 7 investor-ready pitch decks for internal Altrova ventures, supporting fundraising and strategic positioning.

Senior UX/UI - Product Designer - [Contract]

Wizdaa

2024 - 2024

- Led AI-driven products from concept to interactive prototype, aligning UX with technical feasibility and business goals. - Built scalable information architectures for complex, data-heavy systems. - Implemented shadcn/ui-based design systems to streamline dev handoff and ensure UI consistency. - Structured and analyzed A/B tests to validate conventional vs. optimized user flows and improve performance metrics.

Design Lead UX/UI [Product Design]

Orbio Games (Formerly Orbit Cosmos)

2023 - 2024

- Established the UX/UI practice for a Web 3.0 ecosystem serving ~2M users with a ~$1B market cap, defining product standards from the ground up. - Led a 2-phase Go-Live within 3 months for a high-traffic Web 3.0 gaming platform, aligning design, engineering, and token mechanics. - Designed staking, rewards, and token dashboards, simplifying complex on-chain interactions into intuitive user flows. - Institutionalized UX processes across cross-functional teams, bridging blockchain engineering, product, and growth.

Lead [Manager] UX/UI [Product Design]

Darvis

2022 - 2023

- Streamlined communication across design, PM, and CTO, improving alignment and reducing execution friction. - Introduced Agile workflows to structure priorities, accelerate sprints, and increase delivery predictability. - Consolidated fragmented digital services into a unified shell product, creating a cohesive ecosystem experience. - Built and scaled an org-level UX/UI design system, standardizing components and enabling faster cross-team delivery.

Manager, Design & Marketing

Smart-IS International

2017 - 2022

- Contributed to 13 international UX/UI projects, including 2 SaaS clients locally, delivering scalable product experiences. - Led product design across 7 Warehouse Management Systems (WMS), optimizing operational workflows and dashboard efficiency. - Rebranded a 30-year-old enterprise business, modernizing identity and digital presence. - Awarded Employee of the Year (2018–2019) and Team Player of the Year (2018–2019) for performance and collaboration.