alekseevn

Served as the sole owner of brand, marketing and visual communication, responsible for all graphic design across the company. Led brand evolution, refreshing the visual language and delivering the platform’s first and only logo redesign while preserving brand recognition. Designed product features as part of a 2–3 person product design team, contributing to new products and platform UI, analytics modules, data visualizations and component systems. Developed branding for multiple sub-products and ecosystem initiatives, ensuring consistency across all touchpoints. Created numerous report covers, ecosystem visuals, campaign assets and communication graphics, forming a cohesive cross-channel identity. Maintained a comprehensive Figma design system, streamlining production for product, marketing and research teams. Designed a 150+ icon UI system used across product interfaces, analytics dashboards and editorial content. Collaborated closely with developers, PMs, marketers and researchers to deliver product improvements and high-impact releases.

Worked as a freelance designer across branding, UI/UX, and visual communication for 50+ clients in tech, digital media, and early-stage startups. Designed brand identities, logos and visual systems, helping clients establish consistent and scalable brand foundations. Created landing pages, marketing visuals and web layouts, focusing on clarity, conversion and clean visual hierarchy. Produced illustrations, social visuals and promo assets tailored to each client’s product and audience. Delivered UI design for small digital products, including dashboards, mobile screens and component systems. Managed full-cycle delivery, from communication and requirements gathering to final assets and handoff. Maintained a Top Rated Plus Upwork profile with 100% Job Success Score and Long Term Clients.