alesiooo

Web3 Senior Product Manager (B2 B / B2 C / Fintech / Wealth Management)

I specialize in building scalable systems. My core strength lies in driving growth and transforming it into reliable, repeatable, and robust processes that operate without friction. I believe in combining strategic vision with hands-on execution. For me, the path to a goal is just as important as the goal itself. I rely on data, logic, and financial discipline to steer decisions, avoiding emotional biases. I am not a theorist. I take ownership and drive projects to completion, even when it requires persistence and resilience in challenging situations. My approach is defined by a calm demeanor, a long-term perspective, and systematic thinking.

Core Competencies

End-to-End Product Management & Growth: Proven experience managing the full product lifecycle from ideation to scaling. I have launched products from zero: private labels, proprietary manufacturing ventures, and internal IT solutions. I lead the entire cycle: concept development, MVP launch, go-to-market strategy, commercialization, and capturing target audiences. I understand the complete chain from the first hypothesis to sustainable growth.

Performance Marketing & P&L Management: I evaluate all marketing campaigns through the lens of financial return, not vanity metrics. I deeply analyze sales funnels and channel ROI to eliminate inefficiencies and allocate budget exclusively to what drives bottom-line profit. My focus is on maximizing net profit, not just top-line growth.

Strategic Planning & Operational Execution: I excel at translating strategic business goals into concrete, measurable, and actionable operational plans (SMART). I identify the key processes required to achieve objectives and align teams around a shared vision for execution.

Sales Systems Development & Process Optimization: I specialize in building robust, process-driven sales systems. I have successfully developed and implemented such a system for the EU market, which ensured business stability and minimized operational risks by reducing dependency on individual team members.

Data-Driven Decision Making & Ownership: All my decisions are grounded in data, financial modeling, and market analysis. I maintain a proactive stance, taking full ownership of outcomes and focusing relentlessly on finding solutions, especially in high-pressure or ambiguous situations.

Additional Highlights
Former professional athlete (prize-winner at Russian and European Auto Racing Championships). Currently passionate about boxing, triathlon, and maintaining a healthy lifestyle.
Areas of Interest: Urban architecture and behavioral economics, which fuel my curiosity about the mechanics of human decision-making.


Experience: 8 years

Yearly salary: $72,000

Hourly rate: $65

Nationality: 🌏 Remote

Residency: 🌏 Remote


Experience

Senior Product Manager (Full Ownership)
Click Ut D2C E-com Platform
2020 - 2023
End-to-End Management of Commerce and Production in the CIS Market — from strategy and marketing to operational sales, procurement, logistics, and financial analytics.
Senior Product Manager (Full Ownership)
Way4tune B2B/B2C iGaming Platform
2019 - 2021
Establishment and Full-Scale Development of a New Product Line. Managed the project end-to-end from initial concept and product development to international market commercialization, overseeing the complete value chain.
Head of Platform Development and Sales
Way4tune B2B/B2C iGaming Platform
2016 - 2020
Product leader who, within 16 months, architected the end-to-end development of a proprietary iGaming platform and successfully launched it across B2B and B2C markets in Africa. Transitioned from a marketing background to full ownership of the product lifecycle, payment infrastructure, and commercial strategy. Core Competencies: Product Strategy: Define and oversee product roadmaps, focusing on core commercial metrics including RTP optimization, player value, payment conversion, and transaction success rates. Platform & Integrations: Manage technical integrations with key game aggregators and providers, negotiating commercial terms and ensuring payout integrity to maintain product competitiveness. Payment Infrastructure (PSP): Own full-cycle payment operations — integrating new PSPs, optimizing flow stability, and monitoring accounts receivable to ensure financial discipline. Growth & Retention: Orchestrate multi-channel retention (SMS, Email, Call Center) to maximize LTV. Balance user acquisition costs with product improvements to drive sustainable business growth. Key Results: Product Launch & Funnel Excellence: Led the African market launch of the proprietary platform, achieving industry-leading conversion rates (Click2Reg: 18-25%, Reg2Dep: 30-40%). Sustainable Economics: Stabilized player payback at 8 months, creating a healthy, scalable LTV-to-CPA ratio that enabled confident budget scaling. Operational Autonomy: Built a high-performance in-house buying team from scratch, eliminating agency dependency and significantly reducing CPA.

Skills

product-manager
english
russian