alexadoglio
Cmo At Sonica
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Web 3.0 Builder.
Digital entrepreneur and results-oriented professional with extensive experience, specializing in blockchain, both in developing launch strategies, as well as in community management and technology stack coordination. As CMO, I coordinate community activities and branding for the Web3 space, in addition to business PR activities, brand positioning/awareness, as well as writing articles for the press.
Web 3.0 specialist in multi-chain systems, with experience in smart contracts, tokens, NFTs, custody, cross-border money and online presence with BI, CRM, ERP, e-business.
Experience: 5 years
Yearly salary: $90,000
Hourly rate: $200
Nationality: 🇧🇷 Brazil
Residency: 🇧🇷 Brazil
Experience
Marketing Communications
Bankless Brasil DAO 2021 - 2023
I participated in the community at its launch as a founding member, working in the marketing guild which involved activities such as Strategy Development & Execution, Content Creation & Community Engagemen, Brand Awareness & Partnerships,Performance Tracking & Reporting
Chief Marketing Officer
Sonica 2019 - 2024
Working together with my co-founder, responsible for Web2 projects: Sales funnel development and management with integrated CRM and BI. - Building the marketing team (hiring, training, onboarding); - Branding: brand building, positioning and go to market definition; - Sales Marketing, Customer Development and Sales Enablement; - Conceptualization of Pitch and Marketing Collaterals; - Structuring Paid Media campaigns (keywords, copy, segmentation) and CRO. - Outline of the Partnership Program (Channels, Referral, Partnerships); - Conducting management rituals: 1:1, weeklys, sprint reviews, training, others; - Structuring processes and SLAs among the Revenue team.
Professor
Universidade do Vale do Itajaà | Univali 2015 - 2018
Postgraduate professor in the field of marketing.
Founder and Digital Marketing Consultant
People In 2010 - 2013
trategic Consulting, including business plan, sales channels design, strategy development and digital marketing. Operations Management for wholesale and retail, including trade and communication campaigns, implementing e-business strategies, with experience in activation projects for lead generation, sales force structure, logistics management, trade -marketing, promotional and other annual calendar. Moët&Henessey, e-business project, planning, start-up and e-commerce management, site and social media, project Atelier Moet and project Chandon. Hanesbrands.Inc, integration and management of digital ad campaign Vá de Zorba.
Skills
community-manager
crm
growth-marketing
marketing-communication
social-media
marketing
english
portuguese
spanish