alexandersenna

I specialize in digital marketing, brand strategy and entering new markets. For over 10 years I’ve worked with products at different stages, from early development and launch to scaling.

At a FinTech company in real estate tokenization, I built the marketing for five products across B2C, B2B SaaS and Web3 while running four business directions in parallel. I rebuilt the brand, assembled the team from scratch and prepared the company for fundraising. I launched customer acquisition in two segments: developers with contracts from $200K to $1M and private investors putting in $5K to $100K. I brought in the company’s first client ever, the largest developer in Cambodia. Advertising paid back 9 times: we returned $450K on a $50K budget. In September 2026, the company was acquired by Thailand’s largest developer.

At a PropTech platform in the UAE, I built the marketing from scratch: the strategy, a team of 15 and a customer acquisition system. The flow of potential clients grew 12 times, and the company’s brand appeared in the Emirates market. Today the platform is among the market leaders in the UAE, with 74,000+ registered agents and 2,000+ projects from developers.

At a venture studio, I took 10 startups to market in two years across PropTech, IoT, AI and SaaS, in Asia, Europe and the US. My job was to find product-market fit, build marketing departments from scratch and prepare projects for sale or investment. Most of these companies are still operating, and one is valued at over $120M.

With my marketing, a freshly roasted coffee brand became the leader of Ukraine’s market in two years. I joined when the brand barely existed and ran a 20-person marketing team and a 15-person events team. When I left, the company was selling 2 tonnes of coffee a day, six times more than a competitor that had been on the market for ten years.

My experience covers FinTech, Web3, real estate, B2B SaaS, venture studios, the food industry, events and video production. This range helps me get into a new product fast: market logic, audiences and funnels are often the same, and I carry proven approaches between industries and find solutions where they haven’t been used before.

Open to CMO / Head of Marketing roles. I do my best work where marketing has to be built from scratch: forming the team, creating the system and taking it to a measurable result.