alexcannon

Director Bd, Partnerships And Investor Relations

With an extensive background that spans leadership roles across the crypto, cybersecurity, and global sales sectors, combined with a formidable network of connections (over 22,000 LinkedIn connections and over 3,500 crypto-specific contacts), I feel confident I can fulfill any startup/scaling/growth needs from the ground to GTM. I bring a wealth of experience and a proven track record of driving revenue growth, expanding market presence, and fostering strategic partnerships.


At System 9, I spearheaded initiatives that saw a 150% increase in trading volume, broadening our client base significantly. My role at Hacken further emphasizes my team management skills, where I led a global sales team and a 60% growth in sales revenue. At Crypto.com and CoinMarketCap I oversaw a sales pipeline, and at CMC specifically, a pipeline exceeding $20M.


My "hunter" sales mentality is balanced with the ability to cultivate and nurture relationships, ensuring not just immediate wins but sustained business growth. This approach has been instrumental in securing strategic accounts, my largest being a $75M deal with Honda Manufacturing while at DSS, which I worked on for over 2 years.


I am particularly passionate about contributing to startups and innovative companies poised for growth, preferably in the crypto/blockchain space. My technical acumen and deep immersion in the crypto and blockchain sectors enable me to bridge gaps between cutting-edge technology and strategic business development opportunities, driving adoption and securing a competitive edge.






Experience: 11 years

Yearly salary: $124,000

Hourly rate: $60

Nationality: πŸ‡ΊπŸ‡Έ United States

Residency: πŸ‡ΊπŸ‡Έ United States


Experience

Director of Business Development & Partnershipsj - North America
System 9 (Crypto Market Maker)
2023 - 2024
● Spearheaded strategic initiatives that resulted in a 150% increase in trading volume through innovative liquidity solutions within the crypto market. ● Represented the company's presence at key web3 conferences: Mainnet, Consensus, ETHDenver ● Demonstrated expertise in explaining complex market-making strategies and algorithms to potential clients, leading to a successful onboarding of high-volume institutional partners. ● Expanded the company's client base to include institutional investors, hedge funds, and high-net-worth individuals through targeted marketing and personalized sales strategies, increasing the customer base by 50%. ● Led cross-functional teams to develop and implement comprehensive business strategies, achieving top-tier market positioning and revenue growth. ● Drove internal alignment between GTM, finance, legal, sales and engineering on deal execution and delivery timelines. ● Delivered accurate weekly, monthly, and quarterly forecasting and revenue goals/stats.
Manager, Business Development & Lead Generation - Global
Hacken (Web3 Cybersecurity Services)
2022 - 2023
● Orchestrated the addition of over 1,300 strategic contacts, nurturing a pipeline that led to a 40% increase in partnership opportunities. ● Represented the company's presence at key web3 conferences: TOKEN2049, Blockchain Week, Mainnet, Nashville Blockchain Events ● Led a global sales team across multiple continents, achieving a 60% year-over-year growth in sales revenue by implementing scalable sales processes and training programs tailored to the crypto market. ● Developed proficiency in risk and compliance products, with a focus on KYC, AML and smart contract risk assessments. ● Devised and executed a multi-channel outreach strategy, enhancing engagement and doubling the lead generation rate. ● Conducted comprehensive market analysis, leading to the implementation of a proactive security strategy that safeguarded digital assets worth over $200M.
Regional Sales Manager, Strategic Accounts & Institutional Sales
Crypto.com
2021 - 2022
● Revitalized sales processes, introducing a custom CRM integration that improved sales team efficiency by 30%. ● Led the development and execution of a comprehensive email marketing campaign, contributing to a 20% month-over-month sales growth. ● Led the go-to-market strategy for new crypto products, achieving a significant increase in sales within the first quarter of launch through effective market positioning. ● Established a customer success framework tailored to crypto clients, significantly reducing churn by 20% and enhancing lifetime customer value through upselling and cross-selling initiatives. ● Directly coordinated cross-selling and joint marketing initiatives to maximize exposure and profitability.
Regional Sales Manager
CoinMarketCap
2019 - 2021
● Drove a 109% YoY growth across all social media channels, enhancing the company's digital footprint and community engagement. ● Managed and inspired a team of 16, setting ambitious sales and customer success metrics that resulted in exceeding strategic goals. ● Successfully managed a sales pipeline exceeding $20M, focusing on high-growth opportunities in emerging crypto markets and ICOs (Initial Coin Offerings). ● Forged strategic alliances with key fintech and blockchain technology providers, enhancing product offerings and securing a competitive edge in the market.
VP of Sales
Diversified Sourcing Solutions
2015 - 2019
● Transformed the sales department, leading to a fivefold increase in the workforce and a corresponding surge in sales performance. ● Closed the biggest account of my sales career: Honda Manufacturing, $75M account ● Built and led a high-performing sales team of over 10 members, fostering a culture of excellence and accountability, and achieving a 40% increase in sales productivity. ● Overhauled the sales process by incorporating CRM technologies and data-driven sales strategies, which reduced the sales cycle by 30% and increased close rates by 40%. ● Designed and implemented a new sales strategy, incorporating digital. ● Led the development and launch of new staffing services tailored to niche markets, such as tech startups and Tier 1/Tier 2 automotive suppliers, driving a revenue increase of $5M in the first year.

Skills

account-manager
blockchain
business-development
community-manager
crm
crypto
dapp
defi
executive
head-of-sales
marketing-lead
nft
non-tech
partnership
remote
saas
sales-engineer
salesforce
seo
solana
strategy
vc
web3
sales
english