alexlobachov

Developed the Chromia Web3 ecosystem (Crypto Wallet, Bridge, Staking, Block Explorer, NFT Marketplace, On-chain Storage, AI services, GameFi, Developer Docs), serving 2 millions+ unique users across 60+ countries. Led end-to-end product design across the Chromia ecosystem (discovery → UX strategy → delivery) for web and mobile, focusing on trust-critical flows (transactions, staking, bridging). Managed and mentored a design team (7 teammates) in Agile/ Scrum, hiring and onboarding new designers; established a clear design vision, standards, and review rituals. Built Chromia Design System (tokens, components, patterns) to scale quality and speed. Ran continuous discover y with user interviews and usability testing; par tnered with Engineering, Data/Analytics, and Marketing to improve onboarding and engagement.

Designed and shipped a web + mobile (iOS/Android) crypto exchange for 1 million+ users, improving key trading and onboarding flows for both first-time users and advanced fintech audiences.

Led discovery and UX/UI delivery across 20+ design projects, owning workflows from problem definition to handoff. Built a corporate portfolio that reached 1 million+ views and generated 100+ inbound leads.

Led UX/UI delivery for client products (research → wireframes → UI → usability testing → handoff), partnering with PMs/engineers and presenting solutions to stakeholders. Crafted user experiences for EU and US markets across e-commerce, healthcare, logistics, entertainment, SaaS, B2B CRM systems, sport and charity.

Created visual identity and UX/UI for educational and business initiatives within the European student community. Coordinated design deliverables and managed multiple edtech projects, collaborating with an international team and delivering on tight timelines.