alexmarch

Built and scaled a mobile app publishing business focused on utility products, launching multiple apps through a repeatable model combining rapid product testing, paid acquisition, and funnel optimization. Reached break-even in 2 months and grew the business to $1M revenue / $600k profit using self funds. Launched 12 apps within 20 months. Built a scalable testing model for app concepts, monetization, creatives, funnels, and product features. Scaled products through paid acquisition and performance-driven growth. Led product development, team execution, and day-to-day operating decisions.

Built and scaled an advertising network from concept to a profitable, investor-backed business. Secured funding, launched the project within 3 months, built the organization from scratch, and led revenue growth, operational scale, and platform development. Secured $250.000 in investment and launched the business within 3 months. Built and led all core functions from the ground up, including sales, account management, operations, finance, and technical delivery. Oversaw all major business functions, including hiring, sales, analytics, technical operations, cash flow management, and financial control. Designed the business model, commercial structure, and financial framework for a scalable adtech operation. Built a high-performance proprietary platform capable of handling 200K QPS. Reached profitability in 6 months and scaled to $2M annual revenue. Grew the client base to 1000+ active clients / partners and built a sustainable, long-term revenue stream. Business was recognized twice in Deloitte Fast 50 ranking.

Founded and scaled a performance marketing agency from 0 to profitability, building the organization, and leading end-to-end commercial and operational execution. Launched the company in 3 months using self funds. Built and led a team of 10+. Designed the business model, go-to-market strategy, and operating structure. Established core functions and cross-functional execution across operations, finances, growth. Reached $1.4M revenue and $500K EBITDA in second year.

Joined the company during its early growth stage and held a series of leadership roles across product, analytics, and commercial functions, contributing to the scale-up of the business from $200K to $150M+ annual revenue. Built and scaled new commercial and product functions, including a department and product line that became a core part of the business. Led initiatives across product strategy, ad operations, analytics, and revenue management in a high-growth adtech environment. Created and led the commercial analytics function, introducing KPI planning and performance visibility across the organization. Held executive responsibility across analytics, operations, and commercial execution during a key phase of company growth. Worked across 7 departments in a matrix structure, strengthening a management approach centered on clear ownership, aligned incentives, and operating efficiency.

Built and managed a profitable online publishing business, scaling a network of websites to approximately 20M daily visitors and monetizing traffic through advertising.