alicjary

Mandate: Freelance Project - Led the accessibility project for AIDA's booking flow to meet new legal requirements under the European Accessibility Act. - Turned external audit findings into a prioritised roadmap, mapping them against the conversion funnel and using MoSCoW to plan releases. - Delivered UI/UX and mobile improvements that fixed the issues blocking users from completing a booking, across web and app. - Simplified the booking flow during the redesign, cutting and combining steps to make it easier for users. - Managed cross-team alignment and reported status, risks, and scope to management, keeping development plans aligned and decisions transparent. - Key results: Resolved 90% of critical and high-risk accessibility findings within the project timeline, improving accessibility across the funnel and usability for mobile users.

Mandate: Freelance Project - Led the HRIS API integration project across provider evaluation (SAP SuccessFactors, Personio), onboarding flow design, and pilot delivery, resulting in go-live with two enterprise customers. - Replaced spreadsheet-based onboarding with a read-only HRIS integration that synced employee data via API and designed the admin flow so client administrators could connect their systems independently. - Applied Shape-Up methodology with a cross-functional team (Dev, QA, UX) for feature scoping, edge-case analysis, and acceptance criteria definition. - Key results: Cut onboarding time from several days to one working day, enabling Sales and Support to set up new clients faster. Delivered 100% of product OKRs on time, supporting customer acquisition through promised core features.

Mandate: Freelance Project - Led the migration of three legacy mobile apps and web portals in Germany and Austria to Pluxee's new global platform during an active brand spin-off and rebrand. - Ran a fit-gap analysis between the legacy systems and the global solution, identifying feature, UX, and payment flow gaps that had to be closed before each market rollout. - Defined user acceptance tests so that login, account balances, and Apple Pay / Google Pay payment flows worked correctly after migration. - Planned in-app messaging campaigns to drive awareness and adoption of the new platform during migration and rebranding. - Key results: Tracked KPIs across both markets, migrating 25% of the existing customer base within three months and 50% within five months, while meeting all planned release dates.

- Owned the Android product area for SecurePIM, a security-critical B2B enterprise mobile workspace and app container, managing roadmap, release planning, UX, compliance, and customer deliverables. - Led a team of 14 Android developers and collaborated closely with the iOS team to maintain feature parity and keep release decisions aligned across platforms. - Stopped rollouts when login, security, or stability issues occurred, and prioritised fast fixes within SLA commitments. - Delivered stable releases every two months, resulting in 36 app updates over nearly six years. - Improved app stability and performance by prioritising technical upgrades and issue resolution over new features, reducing the bug backlog by 40%, and support requests by 30%.

- Led a six-month redesign for right-to-left (RTL) language support across iOS and Android to improve the mobile experience for users reading in RTL (Arabic, Hebrew), contributing to a 6% lift in user retention. - Ran usability tests and design refinements on mobile booking flows, contributing to a 5% increase in click- through rate alongside parallel marketing campaigns. - Drove continuous A/B testing on design and flow improvements, contributing to a 4% conversion rate uplift.