alicjary

Led the accessibility project for AIDA's booking flow to meet new legal requirements under the European Accessibility Act. Turned external audit findings into a prioritised roadmap, mapping them against the conversion funnel and using MoSCoW to plan releases. Delivered UI/UX and mobile improvements that fixed the issues blocking users from completing a booking, across web and app. Simplified the booking flow during the redesign, cutting and combining steps to make it easier for users. Managed cross-team alignment and reported status, risks, and scope to management, keeping development plans aligned and decisions transparent.

Led the HRIS API integration project across provider evaluation (SAP SuccessFactors, Personio), onboarding flow design, and pilot delivery, resulting in go-live with two enterprise customers. Replaced spreadsheet-based onboarding with a read-only HRIS integration that synced employee data via API and designed the admin flow so client administrators could connect their systems independently. Applied Shape-Up methodology with a cross-functional team (Dev, QA, UX) for feature scoping, edge-case analysis, and acceptance criteria definition.

Led the migration of three legacy mobile apps and web portals in Germany and Austria to Pluxee's new global platform during an active brand spin-off and rebrand. Ran a fit-gap analysis between the legacy systems and the global solution, identifying feature, UX, and payment flow gaps that had to be closed before each market rollout. Defined user acceptance tests so that login, account balances, and Apple Pay / Google Pay payment flows worked correctly after migration. Planned in-app messaging campaigns to drive awareness and adoption of the new platform during migration and rebranding.

Owned the Android product area for SecurePIM, a security-critical B2B enterprise mobile workspace and app container, managing roadmap, release planning, UX, compliance, and customer deliverables. Led a team of 14 Android developers and collaborated closely with the iOS team to maintain feature parity and keep release decisions aligned across platforms. Stopped rollouts when login, security, or stability issues occurred, and prioritised fast fixes within SLA commitments. Delivered stable releases every two months, resulting in 36 app updates over nearly six years. Improved app stability and performance by prioritising technical upgrades and issue resolution over new features, reducing the bug backlog by 40%, and support requests by 30%.

Led a six-month redesign for right-to-left (RTL) language support across iOS and Android to improve the mobile experience for users reading in RTL (Arabic, Hebrew), contributing to a 6% lift in user retention. Ran usability tests and design refinements on mobile booking flows, contributing to a 5% increase in click-through rate alongside parallel marketing campaigns. Drove continuous A/B testing on design and flow improvements, contributing to a 4% conversion rate uplift.