alinamalysheva

- Developed a Republic Sale marketing strategy that led to $1M in investments - Organised 3 side events at global conferences that led to 2.5K+ registrations and 300+ approved & checked in attendees in total throughout the year - Oversaw Yellow’s X social media strategy, growing impressions by 3,233% in 3 months - Launched Yellow Media’s weekly newsletter editions that led to regular 30+% unique opens and 2+% unique clicks - Developed and executed a new Yellow Media marketing strategy with 18 in-person video interviews, getting 65K+ views in total - Secured 60+ Yellow Media partnerships with global conferences and side events throughout the year - Developed and coordinated marketing campaigns for partnerships/integrations (Solana, Binance, XRPL & more) - Secured the company’s presence at 15+ global conferences, with both earned & paid opportunities - Managed a PR agency, resulting in 20M+ reach monthly - Trained and mentored a junior marketing manager, fostering a high-performance marketing team

- Organised 2 events-brunches with 100+ attendees in total and 20+ organic media pieces - Managed the CEO’s public image, securing 2 earned speaking opportunities at conferences - Managed relationships with bloggers, generating 75+ collaborations and a 15% increase in brand mentions on Instagram & Telegram - Led crisis communication efforts, maintaining brand reputation during challenges

- Strengthened the public profiles of 6 clients, resulting in them being approved for the UK Global Talent Visa - Ghostwrote and successfully pitched 25+ pieces/commentaries to the media - Secured 10+ online & offline speaking opportunities for clients

- Conducted research on industry trends to inform PR strategies - Developed relationships with journalists, expanding media contacts and getting 3 pieces published - Conducted 3 interviews with portfolio companies’ founders and wrote 5 blog articles

- Conducted research for planned campaigns, contributing to their development - Prepared and distributed PRs for the client’s campaigns and launches - Managed relationships with bloggers and worked on press packs - Contributed to the implementation of the client’s New Year and Women’s Day campaigns