alvinhalim

Drove hyper-growth across Indonesia and Thailand from ~400 to 20k+ daily user acquisitions within 6 months of launch, through data-driven location strategy spanning city selection, area prioritization, and location-type mix (retail, office, dedicated sites). Owned $1 – 5M Indonesia country budget - forecasting and allocating across acquisition, marketing, and market growth costs with accountability to country management. Managed a network of 13 local partners across Indonesia, Thailand, and Taiwan, translating regional growth strategy into on-the-ground execution through structured partner enablement and performance management. Established post-launch growth playbook adopted across markets, stepping in within the first month after each market launch to accelerate user adoption trajectory.

Scaled GoMart & GoShop to $100M+ GTV over 2.5 years by shifting from volume-at-all-costs to sustainable growth - cutting inefficient promotions, improving take rate through joint business plans with merchants, and acquiring quality users from Gojek’s food and transport verticals. Delivered 60%+ YoY grocery order growth by designing hyperlocal, persona-based weekly promotions through continuous A/B experimentation - balancing acquisition cost with long-term user quality. Turned the business from loss-making to profitable within one year by improving promotion efficiency, renegotiating merchant take rates, and implementing elastic pricing - while sustaining top-line growth throughout the turnaround. Restructured and scaled the team from a lean strategy unit into a full growth, merchandising, and operations function - including embedding a dedicated data analyst to accelerate decision-making velocity. Led a cross-functional team of 4 managers and 10 associates across growth, merchandising, and operations, owning full P&L accountability and serving as primary stakeholder for merchants, brands, and senior leadership relationships.

Led end-to-end build of a new eCommerce grocery vertical under CT Corp Digital, taking the business from concept to partial launch - projecting $10M+ GMV run rate within the first year at full rollout. Transformed traditional retail operations into eCommerce-ready infrastructure - simplifying and restructuring promotional mechanics, category architecture, and merchant processes to fit digital commerce requirements. Acquired and managed 500+ brands across 14 categories, leading a team of 8 to build the commercial foundation of the marketplace from scratch.

Delivered 50%+ YoY B2B eCommerce sales growth by doubling the supplier base from ~300 to 600+, driving both new customer acquisition through expanded assortment and basket size growth from existing customers. Diagnosed and fixed underperforming categories using eCommerce funnel analysis - rebuilding assortment and inventory depth to improve conversion and retention. Navigated COVID-19 impact by pivoting strategy from growth to retention - expanding SKU assortment to increase basket size and maintain customer spend during a period of near-zero market growth. Led and managed a merchandising team of 30, overseeing suppliers collaboration, category planning, and sales forecasting.

Managed a team of 6 merchandisers, growing product assortment and supporting B2B and B2G eCommerce operations.

Built operational and process management foundation across manufacturing and FMCG environments, developing discipline in quality systems, production planning, and cross-functional coordination.