Global creative marketer recognized as an end-to-end brand and strategic force that generates target-busting results in multiple industries. Identifying and solving complex Creative, Marketing, Communications, and business development challenges through innovative approaches and building numerous high-performance award-winning creative, marketing, and content teams of all sizes. A voracious producer capable of hands-on asset creation for all channels in all mediums and writing content that evokes the desired results. Quantifiable leadership experience generating successful go-to-market and brand strategies autonomously and in partnership with C-suite, VPs, and agencies. Highly experienced in designing technology products and platforms, digital transitions, mobile-first, and customer-first initiatives, for corporate enterprises to entrepreneurial startup leaders. Energetic, motivational style, data-driven proactive self-starter, collaborative personality with a positive can-do attitude, and an insatiable appetite for learning and inspiring at all levels of an organization.
Experience: 11 years
Yearly salary: $180,000
Hourly rate: $120
Nationality: 🇬🇧 United Kingdom
Residency: 🇺🇸 United States
Experience
CMO
CORNUCOPIAS.IO 2022 - 2022
Cornucopias, The Island quickly became a leading crypto-powered, blockchain-based online Massively Multiplayer Role-Playing Game (MMORPG) and ambitious metaverse. Executed eight record-breaking NFT sales generating tens of millions in revenue. Organic community growth from 9k to over 100k community brand fans in six months.
HEAD OF CREATIVE & MARKETING STRATEGY
VIRTUA INC 2019 - 2022
Propelling emerging FinTech, DeFi, and technology initiatives to build brand presence and launch products for high growth. Lead brand and product strategy on the only Media Industry-specific NFT Solution that provides real ownership protection and royalties payments for minted NFTs. Responsible for media Digital Collectibles NFT Strategy, Marketing, and Communications for ReelDeal and Estatoken, and advisor on multiple projects.
VP MARCOM, CREATIVE, INNOVATION & EXPERIENCE
APCO/EASYCARE 2015 - 2019
Automotive finance and insurance (F&I) group of companies, connecting the dots enterprise-wide across five brands and reporting directly to the Chairman and CEO. Accountable for brand refresh and go-to-market strategy while executing plans that created consistent double-digit YOY revenue growth. 3x increase in B2B marketing qualified leads (MQLs) across multiple brands and product categories, and over 2x consumer B2C brand equity (reputation, positioning, and reach) while reducing paid media and marketing annual spend by over two million dollars.
HEAD OF CREATIVE, BRAND AND EXPERIENCE
AMPLIFY NATION 2013 - 2015
A high-energy, high-growth startup focused on automated marketing SaaS technology and leveraging big data in a way that empowers brands to achieve greater success at scale via targeted omnichannel marketing, including the essential predictive data required to consistently improve marketing results.
EXECUTIVE CREATIVE DIRECTOR
VIRTUA 2011 - 2013
Creative and strategic solutions for US & European companies. Creative and Marketing for Miss Geico Racing Team as part of the Geico Powersports program. Implemented social and video marketing, sponsorship and media programs that quickly grew the fan base from thousands to millions, helping the Miss Geico Team become the most successful offshore racing team in the sports history and valuable customer acquisition tool for Geico Insurance.
SR. VP OF CONTENT STRATEGY, EDITORIAL AND CREATIVE
IVY TV 2005 - 2011
Strategic planning and concept development for global corporations and their point of entry into digital video.
Skills
community-manager
content-marketing
creative-director
digital-marketing
head-of-marketing
marketing-strategist
ui-ux-designer
vp-of-marketing
marketing