anaclamounier

Responsible for the implementation of marketing automation, business intelligence research, and marketing strategies for the financial B2B SaaS market. Developed and executed comprehensive marketing digital campaigns across various channels, including the creation of landing pages for new product launches, A/B testing, seasonal promotions, and CRM objectives such as customer acquisition and retention. Strategically planned and executed inbound marketing strategies, encompassing email marketing campaigns, Customer Journey Mapping (CJM), and lifecycle optimization to enhance user flow. Supporting sales enablement by crafting sales collateral, developing onboarding content, messaging documents, and internal product training content. Conducted thorough market research to identify trends, opportunities, and competitors' movements, compiling an annual competitive intelligence report for top-level leadership. Performed qualitative and quantitative research to understand customer needs, Net Promoter Score (NPS), and gathered feedback and insights for sales, product, and marketing teams. Took charge of managing cross-functional team projects, including website development, CRM software building, compliance projects, and the formulation of effective sales strategies. Assumed responsibility for developing strategic partnerships and sponsorships to enhance brand positioning, fostering relationships with key players across various sectors. Led the development of innovative event methods and systems to enable the production of distance-based events.

First person on the marketing team, responsible for implementing marketing process, managing freelancers, and leading the branding project of the financial-tech group. Led the project implementation of group rebranding, overseeing the development of new visual identities, crafting group storytelling, refining brand positioning, and fostering culture development. Developed a comprehensive brand book and spearheaded the successful launch of the company as a group to the market. Took charge of constructing the Marketing Information System (SIM) by designing the marketing database, streamlining information flow, and implementing marketing automation, ensuring a data-driven approach to decision-making. Created and managed targeted audiences for the brand's digital channels including the website, social media platforms, and CRM system. Developed compelling sales collateral that effectively showcased the value proposition of our products to customers, aiding in sales efforts and customer engagement. Established and nurtured relationships with the tech and sales teams to align marketing and product goals, collaborate on product launches, and enhance overall user experience.

Assisted the marketing manager with research and strategies for launching clients' products. Supported brand strategy for new product launches and helped create client presentations. Built target segments to understand the brand audience and how to approach them. Researched competitors to highlight our differences and crafted stories to position the brand. Managed social media platforms, handled content, engaged with followers, and tracked results.

Supported sales and marketing teams by developing a social media strategy to educate clients and boost sales. Managed the brand's social media platforms, handled content, engaged with followers, monitored metrics, and generated reports. Conducted fashion research to stay ahead of trends and align content strategies accordingly. Provided customer service (SAC 2.0) by addressing online inquiries, clarifying doubts, resolving issues, and fostering customer loyalty. Coordinated editorial production by liaising with the photography team, makeup, wardrobe, and models for compelling content.