anaortiz22

I’m currently working as a freelance UI/UX and Branding Designer, collaborating on projects across different industries. My work focuses on creating strategic visual identities, websites, landing pages, digital interfaces, and brand communication systems that help businesses communicate more clearly and connect better with their users. I’m especially interested in projects related to UI/UX design, branding, web design, product design, and digital experiences, where I can combine visual direction, strategy, and user-centered thinking to create polished and functional design solutions.

Worked on strategic branding projects for healthcare companies, focusing on brand positioning, visual identity direction, and communication for medical services. Also collaborating on the restyling of a health mobile app, contributing to improvements in user experience, interface structure, and overall usability.

Worked on brand identity and user-centered web design projects for companies across multiple industries, including hospitality, healthcare, manufacturing, digital marketing, and food products. Designed logos, brand systems, websites, and digital interfaces while applying UX principles and collaborating with developers, marketing teams, SEO specialists, and communication teams to align design solutions with business goals.

Led the complete brand restyling for a homeschooling education institute, redefining its visual identity, tone of voice, and overall communication approach. Directed the brand’s creative strategy and oversaw the production of digital and print materials, working closely with the marketing team to align visual decisions with communication, growth, and conversion goals.

Worked on social media design and brand identity development for companies across different industries, ensuring visual consistency with each brand’s identity and communication style. Collaborated with marketing and communication teams to align design decisions with strategy, while developing visual solutions based on client needs, target audiences, and brand objectives.

I provided design services for small businesses and entrepreneurs, focusing on brand development, visual restyling, and social media content. I designed visual assets, contributed to brand redesign projects, and created briefs to understand each client’s goals, audience, and needs, turning business ideas into clear and functional visual solutions.

Creation and research of social media content, mainly infographics, aimed at millennials and focused on a variety of current topics.