anapaulaspetry

NFC - Blockchain Technology built on Cardano Blockchain. From securely store credentials, to a tamper-proof tracking system and real-world asset tokenization, helps companies store, authenticate, and certify easily and securely. I built the company's entire brand system, from visual identity to product messaging and supporting fundraising efforts that resulted in US$375k in investment. Led branding, UX, product presentation, investor materials, physical product experience, and launch strategy. I represented the startup in 7 events across different 3 countries, the most important one being TechEX Global in London, 2026. I was essential in the implantation of a blockchain-based tracking system in Petrobras, Latin America's largest company, in partnership with Cardano Foundation (https://cardanofoundation.org/case-studies/petrobras-poa). You can see the full 2025 report here: https://tapdano.com/report

bohr.io is developer-focused, GitHub-integrated development and deployment platform that aims to democratize development by being friendly and easy to use. • Led operations across product, design, branding, fundraising support, and go-to-market strategy. • Coordinated the strategy that won 2nd place in Product Hunt's product of the day on our launch. • Represented the company throughout Cloudflare's Workers Launchpad program selection process and program. • Designed the entire product experience in collaboration with engineering. • Helped secure a strategic partnership with Azion. • Led user research and iterative product improvements to reach breakeven.