anarmens

• Setting up synchronized data extensions • Creating journeys in Journey Builder and Automations using SQL for list segmentation • Creating dynamic emails with Ampscript, Salesforce data driven journeys • Working with the client’s brief, documentation • Testing the journeys from Salesforce CRM and SFMC • Supporting user acceptance testing

• Improved open and click rates as well as IP reputation of Beincrypto across all domains (AR, FR, ES, RU, DE, BR, EN) • Owning the email marketing automation software • Creating documentation • Providing training for marketing users • Building reports, segments, clicks, open rates. • Fixing technical issues, IP warm up, repairing IP reputation, domain reputation, managing spam triggers, fixing spam issues and more in customer.io • Creating emails, templates, performing test email sends • Scheduling sends according to the weekly plan • Updating the lists, segmenting lists according to engagement rates • Importing, exporting data, automations, workflows management • Analysing campaign performances, optimising emails and journeys • Coming up with ideas and strategies to improve customer journeys, open rates, click rates • Managing pop ups on the website via optinmonster • Discussing partnerships with potential partners and implementing new strategies to increase the number of subscribers • Working with different stakeholders: account managers, sales teams, performance teams, IT department, partners • Managing a team of editors/email marketers for non-English emails in different business units: Spanish, French, Brazilian, Arabic, Polish, Russian, German.