anastanojevic

I'm a designer who moves fluidly across brand identity, marketing, and UX/UI - not because I couldn't pick a lane, but because I've learned that the most interesting design work happens at the intersections. 

Over 8 years of independent practice, I've built visual systems for clients across hospitality, culture, sport, fashion, and media- from initial strategy and identity development through to digital products, campaign rollouts, and brand stewardship over time. That range taught me how to think in systems, shift between scales, and keep the user at the centre regardless of medium. 

My academic path reflects the same thinking. I studied Digital Arts at FMK in Belgrade, then went deeper with an MA in Beyond Branding at Elisava in Barcelona- a programme that treats branding not as decoration, but as a strategic, living system embedded in culture and behaviour. That perspective now sits at the core of how I approach every project. 

Some work I'm proud of: 

+ Bravehearts Running Club - full brand system from strategy to execution: brand book, 4 seasonal merch collections, social media, UX/UI. Grew the community to ~7K Instagram followers- one of Belgrade's largest running club audiences. 

+ Iskra Trail- integrated visual identity across digital, print & UX/UI touchpoints; 4K Instagram followers 

+ Zaokret Brunch- full rebranding: market research, identity system, communication strategy, clothing, packaging, spatial design; 10.7K Instagram followers 

+ Bar Meduza- visual identity redesign rooted in character and audience research 

+ Gallery Kula- ongoing brand stewardship across exhibitions, social media, web and scenography; 11.5K Instagram followers 

+Gisou- investor-facing presentations focused on clarity and visual storytelling 

+ Who Bought This? (Elisava, 2024)- experimental digital experience built in an interdisciplinary team; designed user flows, interaction architecture and visual narration for a Webflow platform combining physical receipts, AI-generated personas and database logic (who-bought-this.webflow.io) 

+ Petnica Science Center- 2 years as assistant professor for the design seminar 

I'm now looking to bring this scope into a team environment- a team where design is taken seriously and where brand, marketing, and product can finally sit at the same table.

📩 [email protected]